Marketing Communications Director

Sherwin-Williams•Minneapolis, MN

About The Position

This role provides strategic leadership for marketing communications, demand generation, digital marketing, brand governance, content strategy, sales enablement, internal communications, and customer engagement initiatives. The Director leads the Marketing Communications Manager and Digital MarCom Specialist, while ensuring alignment across Segment Marketing, Product Management, Sales, and executive leadership. The Director serves as steward of the General Industrial communication strategy, ensuring messaging, content, campaigns, trade shows, digital experiences, and communication investments contribute to measurable outcomes such as market awareness, qualified pipeline development, customer engagement, and revenue growth. The role establishes communication strategy, priorities, plans, resource allocation, and investment roadmaps aligned with business objectives. It develops the marketing communications organization and team capabilities, maintains brand and messaging standards, and partners with commercial and cross-functional stakeholders to support customer acquisition, account growth, specification influence, and commercial execution. The Director provides strategic oversight of digital marketing, website management, CRM utilization, marketing automation, lead generation, internal communication platforms, customer journeys, and marketing technology investments. The role also leads the General Industrial trade show, conference, and customer event portfolio, evaluates performance and return on investment, sets KPIs, communicates business impact to executive leadership, and drives continuous improvement. A college degree or equivalent and seven years of B2B segment marketing or communications leadership experience are required. Travel up to 50% is required.

Requirements

College degree or equivalent.
Seven years of Business to Business (B2B) segment marketing or communications leadership experience.
Ability to develop and execute long-term communications strategies.
Strong business and commercial acumen, including the ability to align communications investments with growth objectives.
Deep expertise in B2B marketing communications, branding, content strategy, and customer engagement.
Experience leading integrated communication programs across multiple channels and customer segments.
Strong understanding of demand generation, pipeline development, account growth, and sales enablement.
Ability to connect marketing activities to measurable business outcomes.
Proven ability to lead teams, coach employees, and build high-performing organizations.
Strong change management and organizational leadership skills.
Ability to collaborate effectively with Segment Marketing, Product Management, Sales, Strategic Account Managers, IT, and executive leadership.
Strong communication and stakeholder management skills.
Willingness to travel up to 50%.

Nice To Haves

Bachelor’s and/or Master’s degree in a business or marketing field.
Five years of management in industrial coatings segment marketing or communications.

Responsibilities

Develop and lead the overall General Industrial marketing communications strategy aligned with business objectives and growth priorities.
Establish communication priorities, annual plans, resource allocation strategies, and investment roadmaps.
Align segment growth strategies, product initiatives, customer engagement activities, and marketing communications programs.
Translate business objectives into integrated communication plans supporting commercial growth and market leadership.
Lead and develop the Marketing Communications organization.
Foster collaboration across segment communications, digital marketing, sales enablement, and customer engagement activities.
Build organizational capabilities in content strategy, digital communications, demand generation, analytics, and customer experience.
Coach and develop team members and create succession and talent development plans.
Establish communication standards, messaging frameworks, visual identity guidelines, and content governance processes.
Ensure consistency and quality across customer-facing and internal communications.
Maintain alignment of segment messaging, value propositions, and market positioning strategies.
Approve major marketing communication initiatives, campaigns, and strategic messaging.
Partner with Segment Marketing, Product Management, Sales leadership, and Strategic Account Managers to support growth initiatives.
Ensure communication programs enable customer acquisition, account growth, specification influence, and commercial execution.
Align marketing communications investments with pipeline development and revenue objectives.
Support executive and strategic customer engagement initiatives.
Provide strategic oversight of digital marketing, website management, CRM utilization, marketing automation, lead generation, and internal communication platforms.
Align content development with digital campaign execution.
Guide optimization of customer journeys, engagement strategies, lead management processes, and marketing technology investments.
Drive continuous improvement of digital capabilities and marketing effectiveness.
Establish the overall trade show, conference, and customer event strategy for the General Industrial business.
Prioritize event investments based on strategic growth objectives and expected business impact.
Align trade shows and customer engagement activities with account development and demand generation initiatives.
Monitor event effectiveness and return on investment across all segments.
Establish and monitor key performance indicators for marketing communications activities.
Measure the effectiveness of content, campaigns, trade shows, digital engagement, and sales enablement programs.
Communicate performance results and business impact to executive leadership.
Drive continuous improvement, accountability, and results-based decision making.