Marketing & Communications Director

Border Bank•Coon Rapids, MN

3d•Onsite

About The Position

Border Bank is seeking a Marketing & Communications Director to lead the Bank’s enterprise-wide marketing, communications, and brand strategy in alignment with business objectives, revenue growth goals, and market expansion priorities. Reporting to the Chief Executive Officer and serving on the strategic leadership team, this leader partners with the CEO, Market Presidents, and business line leaders to develop integrated strategies that support growth, customer relationships, and the Bank’s brand and reputation across its markets. The role will build a scalable, data-driven function supporting the Bank’s growth toward and beyond $1 billion in assets, with accountability for brand consistency, campaign effectiveness, customer and employee engagement, and measurable business impact. The position may be based at any of Border Bank’s listed locations in North Dakota or Minnesota. The Director leads strategic planning, performance marketing, localized market support, banker enablement, customer experience and engagement efforts, brand and reputation management, internal and external communications, budget and resource management, and team development. The role also ensures marketing and communications practices align with banking regulations, compliance policies, risk management, governance, and the Bank’s values and culture.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field.
Ten or more years of progressive marketing or communications experience, including significant leadership responsibility.
Demonstrated success developing and executing marketing strategies that produce measurable business results, including revenue growth, customer acquisition, retention, engagement, or relationship expansion.
Experience partnering closely with executive leadership, market leaders, and cross-functional teams.
Experience leading strategic planning and hands-on execution across multiple markets, business lines, or customer segments.
Demonstrated ability to build and lead a high-performing marketing and communications team.
Experience managing enterprise budgets, agencies, vendors, marketing technology, and integrated campaigns.
Strong written, verbal, presentation, and executive communication skills.
Experience using marketing analytics, customer segmentation, digital platforms, and performance reporting to guide decisions and demonstrate results.

Nice To Haves

Experience in banking or financial services is preferred.

Responsibilities

Develop and lead an enterprise-wide marketing and communications strategy aligned with the Bank’s strategic plan and growth objectives.
Advise executive leadership and Market Presidents on market growth opportunities, competitive positioning, and customer engagement strategies.
Translate business goals into actionable marketing plans with KPIs tied to revenue, customer acquisition, retention, and brand equity.
Lead annual and multi-year marketing planning, budgeting, and performance tracking.
Align marketing and communications strategies with enterprise risk management, regulatory expectations, and governance frameworks; partner with Compliance, Legal, and Risk to identify and mitigate marketing, advertising, and reputational risks.
Drive measurable, performance-based marketing across product lines, partnering with business line leaders on targeted campaigns that generate leads, increase product penetration, and grow wallet share.
Use analytics, segmentation, and marketing technology to guide decisions and optimize campaign performance.
Ensure product marketing, campaigns, disclosures, messaging, and campaign usage comply with applicable regulations and internal policies across all markets.
Collaborate with Market Presidents and frontline teams to develop localized strategies and equip bankers with tools, insights, and campaigns for relationship growth, cross-selling, and customer engagement.
Partner with Market Presidents and the Customer Experience leader to improve the customer journey, engagement, loyalty, and growth.
Oversee external communications, public relations, community engagement, reputation management, brand strategy, and communications planning and execution.
Lead internal communications that support employee engagement, cultural alignment, organizational understanding, regulatory awareness, and strategic priorities.
Maintain alignment of marketing and communications with the Bank’s culture, values, and Cultivate Experience Playbook; promote ethical conduct and positive customer experiences.
Develop and manage the enterprise marketing and communications budget, including advertising, sponsorships, events, and community investments, and allocate resources to maximize ROI.
Build, lead, and develop a high-performing marketing and communications team and foster accountability, innovation, compliance awareness, and disciplined execution.
Manage internal resources and external partners and agencies to deliver high-quality, cost-effective outcomes.
Serve on the strategic leadership team, represent the Bank in the community and industry, support relationship development and brand visibility, and lead or support special strategic initiatives as assigned by the CEO.

Benefits

Paid time off and paid holidays
Paid parental leave and childbirth recovery leave
Health insurance
Dental insurance
Vision insurance
Flexible Spending Account (FSA)
Health Savings Account (HSA)
401(k) with employer match
Bank-paid life insurance
Long-term disability insurance
Supplemental insurance options, including accidental injury, heart and stroke, cancer, intensive care, hospital indemnity, critical illness, life, and short-term disability insurance
Employee Assistance Program (EAP)
Wellness dollars
Civic and recreational benefit
Education assistance