Marketing & Communications Director

Border Bank•Thief River Falls, MN

12d

About The Position

Border Bank is seeking a Marketing & Communications Director, with flexibility to work from any of its current locations in Fargo, North Dakota, or Badger, Baudette, Clearbrook, Coon Rapids, Greenbush, International Falls, Middle River, Roseau, or Thief River Falls, Minnesota. Reporting to the Chief Executive Officer, this strategic leader aligns the Bank’s marketing, communications, and brand strategy with enterprise business objectives, revenue growth goals, and market expansion priorities. As a member of the strategic leadership team, the Director partners with the CEO, Market Presidents, and business line leaders to develop and execute strategies that drive revenue through performance-based product marketing, support bankers in expanding customer relationships, and strengthen the Bank’s brand and reputation across markets and customer segments. The Director will build a scalable, data-driven marketing and communications function to support the Bank’s growth toward and beyond $1 billion in assets. The role maintains brand consistency, improves campaign effectiveness, supports customer and employee engagement, and demonstrates measurable business impact. Responsibilities span strategic planning, performance marketing, market-level partnership and banker enablement, brand and reputation management, internal and external communications, budget and resource management, team leadership, and community and strategic leadership. The Director ensures marketing and communications activities align with banking regulations, enterprise risk management, governance frameworks, and the Bank’s values.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field.
Ten or more years of progressive marketing or communications experience, including significant leadership responsibility.
Demonstrated success developing and executing marketing strategies that produce measurable business results, including revenue growth, customer acquisition, retention, engagement, or relationship expansion.
Experience partnering closely with executive leadership, market leaders, and cross-functional teams.
Experience leading strategic planning and hands-on execution across multiple markets, business lines, or customer segments.
Demonstrated ability to build and lead a high-performing marketing and communications team.
Experience managing enterprise budgets, agencies, vendors, marketing technology, and integrated campaigns.
Strong written, verbal, presentation, and executive communication skills.
Experience using marketing analytics, customer segmentation, digital platforms, and performance reporting to guide decisions and demonstrate results.

Nice To Haves

Experience in banking or financial services.

Responsibilities

Develop and lead an enterprise-wide marketing and communications strategy aligned with the Bank’s strategic plan and growth objectives.
Advise executive leadership and Market Presidents on market growth opportunities, competitive positioning, and customer engagement strategies.
Translate business goals into marketing plans with KPIs for revenue, customer acquisition, retention, and brand equity.
Lead annual and multi-year marketing planning, budgeting, and performance tracking.
Align marketing and communications strategies with enterprise risk management, regulatory expectations, and governance frameworks; partner with Compliance, Legal, and Risk to identify and mitigate risks.
Promote integrity, transparency, and accountability through communications and leadership actions.
Drive performance-based marketing across product lines, focusing on measurable return on investment.
Partner with business line leaders to create targeted campaigns that generate leads, increase product penetration, and grow wallet share.
Use analytics, segmentation, and marketing technology to make data-driven decisions and optimize campaign performance.
Ensure product marketing, campaigns, and disclosures comply with applicable banking regulations and internal policies.
Collaborate with Market Presidents and frontline teams on localized strategies reflecting market opportunities and competitive dynamics.
Equip bankers with tools, insights, and campaigns that support relationship growth, cross-selling, and customer engagement.
Partner with Market Presidents and the Customer Experience leader to optimize the customer journey and improve engagement, loyalty, and growth.
Align corporate marketing initiatives with market-level execution and monitor consistent, compliant use of approved messaging, disclosures, and campaigns.
Oversee external communications, public relations, community engagement, and reputation management.
Lead brand strategy and communications planning and execution to strengthen awareness, differentiation, and trust.
Align internal communications with the Bank’s culture, values, and Cultivate Experience Playbook.
Lead structured, transparent, and consistent internal communications that support employee engagement, cultural alignment, regulatory awareness, and understanding of strategic priorities.
Ensure internal and external communications reflect the Bank’s values, maintain brand consistency, meet compliance obligations, and promote ethical conduct and positive customer experiences.
Develop and manage the enterprise marketing and communications budget, including advertising, sponsorships, events, and community investments.
Allocate resources to maximize return on investment and support priority growth initiatives.
Build, lead, and develop a high-performing marketing and communications team.
Foster accountability, innovation, compliance awareness, and disciplined execution, and ensure the team follows governance processes, approval protocols, and regulatory expectations.
Manage internal resources and external partners and agencies to deliver high-quality, cost-effective outcomes.
Contribute to Bank strategy and decision-making as an active member of the strategic leadership team.
Represent the Bank in the community and industry, supporting relationship development and brand visibility.
Lead or support special strategic initiatives as assigned by the CEO.

Benefits

Paid time off and paid holidays
Paid parental leave and childbirth recovery leave
Health, dental, and vision insurance
Flexible spending account (FSA)
Health savings account (HSA)
401(k) with employer match
Bank-paid life insurance and long-term disability
Supplemental insurance options, including accidental injury, heart and stroke, cancer, intensive care, hospital indemnity, critical illness, life, and short-term disability insurance
Employee assistance program (EAP)
Wellness dollars
Civic and recreational benefit
Education assistance