Director, Marketing & Communications

HEMIC • Honolulu, HI

10h • $115,000 - $150,000

About The Position

The Director of Marketing leads the strategic direction, development, and execution of marketing, branding, and communication initiatives across HEMIC’s parent company and three subsidiaries. The role maintains a cohesive brand presence while recognizing the distinct identities and business goals of each entity. It is a strategic, hands-on position overseeing marketing campaigns, corporate communications, community engagement, and events. The Director manages outsourced public relations efforts, leads a small team, and works closely with executive leadership to strengthen brand awareness, support business growth, and enhance stakeholder engagement across Hawaii.

The Director develops and executes marketing and communications strategy, oversees brand standards and communications, directs marketing materials and digital marketing, manages corporate messaging and media relations, and leads community and corporate engagement initiatives. The role also provides oversight for corporate and employee events, supervises and mentors the Marketing Specialist, manages the marketing budget and vendors, and collaborates with departments across the organization.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field, or comparable experience.
• 8–10+ years of progressive marketing experience, including leadership experience.
• Strong understanding of traditional and digital marketing channels.
• Strong strategic thinking and ability to execute tactically.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities across different entities.
• Strong project management and organizational skills.
• Collaborative leadership style with a hands-on approach.

Nice To Haves

• Master’s degree preferred.
• Experience managing multi-brand or multi-entity marketing strategies preferred.
• Experience in insurance, financial services, or regulated industries is a plus.
• Understanding of Hawaii’s business environment and community landscape preferred.

Responsibilities

• Develop and execute a comprehensive marketing and communications strategy aligned with organizational goals across all entities.
• Partner with executive leadership to position the company as a trusted leader in the insurance industry and local community.
• Ensure consistent branding while appropriately differentiating each subsidiary.
• Analyze market trends, customer insights, and the competitive landscape to inform strategy.
• Oversee brand standards and consistency across internal and external communications.
• Direct development of marketing materials, including digital content, print collateral, presentations, and advertising.
• Manage corporate messaging, public relations, and media relations.
• Oversee website content, social media presence, and digital marketing efforts.
• Lead community relations and corporate social responsibility initiatives, including coordination with the company’s foundation.
• Oversee sponsorships, partnerships, and community events to enhance brand visibility and reputation.
• Ensure community efforts align with company values and strategic priorities.
• Provide oversight and direction for corporate events, client functions, and internal employee engagement initiatives.
• Supervise planning and execution of events in collaboration with the Marketing Specialist.
• Support internal communications that promote culture, engagement, and organizational alignment.
• Supervise and mentor the Marketing Specialist; provide direction, prioritize workload, and support professional development.
• Assess future marketing staffing needs and recommend resources as appropriate.
• Develop and manage the marketing budget across all entities.
• Prioritize initiatives to maximize impact and efficiency within a lean team structure.
• Oversee vendor relationships, including agencies, printers, and media partners.
• Partner with Underwriting, HR, Claims, Agency Relations, and executive leadership to support business initiatives.
• Provide marketing support for new products, services, and organizational initiatives.
• Ensure alignment and communication across all entities.

Benefits

• 401k match
• Flex-time
• Generous PTO
• 15 paid holidays
• Professional development support
• Opportunities to participate in community volunteering and charitable contributions matching

What This Job Offers

• Job Type: Full-time
• Career Level: Director