Director, Marketing & Communications

Modern Wealth Management•Mesa, AZ
•$130,000 - $140,000

About The Position

The Director, Marketing & Communications leads the marketing and communications strategy for Public Safety Financial. The role aligns marketing initiatives with business objectives by developing integrated campaigns, managing brand positioning, driving audience engagement, and supporting growth across target markets. The Director provides strategic leadership while overseeing day-to-day marketing execution. The position collaborates with business leaders, advisors, market development teams, and the broader Modern Wealth marketing organization to ensure marketing efforts are measurable, compliant, and aligned with organizational goals.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Seven or more years of progressive marketing experience.
  • Experience developing and executing integrated marketing strategies.
  • Demonstrated success leading multi-channel marketing initiatives.
  • Strong understanding of digital marketing, content development, brand management, and communications.
  • Experience managing budgets, vendors, agencies, and external partners.
  • Strong project management, organizational, and leadership skills.
  • Exceptional written, verbal, and presentation communication skills.
  • Ability to manage multiple projects and priorities in a fast-paced environment.
  • Proficiency with CRM and marketing technology.

Responsibilities

  • Develop and execute an integrated marketing and communications strategy aligned with Public Safety Financial's growth objectives.
  • Lead brand strategy, messaging, positioning, and visual identity initiatives.
  • Oversee marketing campaigns across digital, social media, email, web, events, and educational programs.
  • Manage external communications, public relations efforts, and reputation management activities.
  • Create and maintain content strategies and editorial calendars across communication channels.
  • Partner with business development, education, operations, compliance, legal, and advisory teams to support growth initiatives.
  • Coordinate internal and external marketing resources, agencies, vendors, and contractors.
  • Establish and monitor marketing budgets, project timelines, and resource allocation.
  • Develop lead generation, audience segmentation, and campaign measurement strategies.
  • Analyze campaign performance and report on key performance indicators and return on investment.
  • Support advisor engagement by developing compliant marketing materials and communication resources.
  • Build scalable processes and workflows that improve marketing efficiency and effectiveness.
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