Director of Marketing & Communications

St. Croix Hospice•Mendota Heights, MN

1d•$115,000 - $127,000•Onsite

About The Position

The Director of Marketing & Communications is a senior member of St. Croix Hospice’s Marketing & Communications team. This role develops and implements communications and marketing plans and programs to engage internal and external audiences in alignment with organizational goals and objectives. The director leads marketing and digital marketing content and strategy to engage audience segments and achieve measurable results. The position calls for a collaborative, strategic leader who works across teams to maintain and strengthen the agency’s brand and reputation and support the health and growth of the business. The director reports to the Vice President of Marketing & Communications and works closely with senior executives. The role is based at the Administration location in Mendota Heights, Minnesota. The annual salary range is $115,000–$127,000. Actual salary may depend on geographic location, relevant education, applicable certifications, experience, and special skillsets. The total compensation package may include medical, dental, vision, and pet insurance; disability and life insurance; paid time off; and a 401(k) retirement plan, subject to plan terms and eligibility. The position’s physical requirements include pushing, pulling, lifting, or carrying up to 10 pounds and prolonged periods sitting at a desk and working on a computer. Reasonable accommodation may be made.

Requirements

10 or more years of experience as a marketing and/or communications leader.
At least 2 years of experience with digital measurement tools such as Google Analytics, and with management of paid search and programmatic display.
Comfort with current digital marketing techniques and best practices, including the use of AI.
Proficiency with Microsoft Office products.
Proven success leading public relations and media relations initiatives.
Strong understanding of website functionality and content management systems.
Demonstrated experience developing and executing marketing communications and digital marketing strategies that deliver measurable results.
Strong leadership, project management, organizational, presentation, analytical, and creative thinking skills.
Ability to innovate, work independently, delegate effectively, and lead with a focus on results.
Excellent verbal and written communication skills, supported by a portfolio of relevant work.
Ability to pass a DHS background study.

Nice To Haves

Bachelor’s degree in marketing or a related field is preferred.
Healthcare background is highly desirable.

Responsibilities

Develop and implement integrated, high-visibility internal and external programs and strategies for diverse audiences, ensuring timely and on-target delivery.
Support and grow digital, social media, and market brand presence to deepen engagement, drive business, and build partnerships.
Direct public relations, social media, websites, internal communications, advertising, and digital marketing functions and teams, including SEO, GEO, and AEO strategies.
Develop, implement, and monitor digital marketing budgets.
Lead multidisciplinary projects across departments, manage multiple priorities and others, take initiative, and demonstrate progress.
Monitor industry trends, analyze the impact and return on investment of department activity, and identify cross-promotional opportunities.
Design and implement comprehensive marketing strategies to create awareness of the company’s business.
Create, edit, and proof content, including key messages, collateral, thought leadership communications, and digital content.
Maintain the agency’s brand, voice, and style, as well as department policies and procedures, including those for media, social media, and photography.
Perform other duties as assigned.
Manage, coach, and develop team members.
Manage vendors and partners, oversee budgets, and allocate resources effectively.
Partner with, coach, and influence executives.