Director of Marketing, Sales and Communications

Seattle Children's Theatre•Seattle, WA

2d•$111,241 - $134,598•Hybrid

About The Position

Seattle Children’s Theatre seeks a strategic, collaborative, and results-oriented Director of Marketing, Sales and Communications to lead the organization’s marketing, sales, audience development, and brand strategy. As a member of SCT’s leadership team, the Director is responsible for growing audiences and earned revenue by setting the overall strategy for mainstage productions, camps and classes, and institutional initiatives. The Director works closely with Artistic, Education, and Development to ensure marketing efforts support SCT’s brand, visibility, and connection with the greater Seattle community. The role collaborates with the Artistic Director and Managing Director to communicate a shared vision for SCT. Seattle Children’s Theatre has served more than 4 million children since its founding in 1975 through professional theatre and arts education in the Puget Sound region and beyond. Its mission is to provide children of all ages access to professional theatre, with a focus on new works and theatre education. SCT is committed to equity, diversity, accessibility, and inclusion in all areas of its work. The position is based at SCT’s Seattle office in a typical office setting and requires on-site presence, with occasional evenings and weekends. After a successful 90-day introductory period, the position may be eligible for one regularly scheduled remote workday per week, subject to business needs and advance coordination with the supervisor. The full-time schedule is typically 40 hours per week, Monday through Friday, 9 a.m. to 5 p.m., with occasional evening and weekend hours to support fundraising events and Opening Nights. Flexible scheduling may be discussed as needed. The position is classified as regular, full-time, and exempt. The listed starting salary range is $111,240.54–$134,598.17. SCT describes its compensation structure as transparent and negotiation-free, with grade levels and pay based on role scope and responsibilities.

Requirements

At least 7 years of progressive experience in marketing, communications, and/or branding.
Demonstrated record of audience growth and marketing success, including tracking and reporting marketing KPIs.
Strong understanding of ticketing, CRM, digital marketing, audience segmentation, pricing, and revenue strategy.
Strong design aesthetic and ability to uphold brand standards across platforms and mediums, including websites, social media, on-site experiences, and advertising.
Experience managing a marketing budget and taking accountability for resource allocation and return on investment.
Ability to work independently, set priorities, and advance multiple projects.
Ability to lead and motivate a diverse, effective team of professionals.
Strong organizational skills and attention to detail, with experience managing concurrent tasks and deadlines while maintaining quality and focus.
Strong writing and communication skills.
Positive, customer-focused approach to work.
Proficiency in Microsoft Office and CRM or constituent databases.
Commitment to working in a mission-oriented organization and interest in art.

Nice To Haves

Experience with Tessitura is strongly preferred.
Familiarity with organizations serving youth, families, and/or educators is a plus.

Responsibilities

Drive organizational audience growth, including continued expansion of subscription and single-ticket audiences.
Develop annual marketing strategies and plans for subscription, single-ticket, and school sales programs to achieve earned-revenue and attendance goals.
Develop and implement tactics to attract new buyers, expand audiences, and increase outreach.
Identify opportunities to increase attendance, purchase frequency, retention, and lifetime audience value.
Develop programs that foster patron loyalty and move audiences from first-time attendance to repeat purchases, subscriptions, and donations.
Develop, manage, and reconcile the annual marketing plan, sales and revenue goals, and department budget.
Develop and oversee SCT’s communications and brand strategy, maintaining a clear and consistent voice and identity across external communications.
Lead website strategy and ongoing optimization, including enhancements and improvements to content and functionality.
Manage public-relations consultants to build SCT’s local and national reputation and awareness and secure editorial coverage and production reviews.
Manage relationships with third-party vendors, including web developers and advertising vendors, and other external stakeholders.
Oversee budget planning and forecasting to provide leadership with information for business decisions.
Use analytics and testing to improve campaign effectiveness and audience experience.
Provide strategic oversight of ticket pricing, inventory, and revenue management, working with the Sales Manager and Seattle Rep Box Office to support attendance, revenue, and audience-development goals.
Coordinate with Development, Education, and Operations to align marketing with earned- and contributed-revenue goals.
Partner with Development on contributed-revenue activity, including campaigns, events, and donor materials.
Collaborate with Education on marketing strategies for educational programs and oversee Education Marketing spending.
Partner with Operations on patron-facing events and activations that enhance the SCT experience.
Participate in season planning.
Serve on the leadership team, addressing organizational challenges and helping set the theater’s long-term direction.
Contribute positively to organizational culture and success.
Participate in equity, diversity, accessibility, and inclusion initiatives, including all-staff meetings and training.
Represent the organization’s mission, vision, and values in all aspects of the work.
Perform other duties as assigned.