Marketing and Communications Manager

Underscore Marketing

3h•Remote

About The Position

Underscore is seeking a hands-on Marketing and Communications Manager to execute a consistent, high-performing marketing and communications program. The role owns day-to-day work across content, thought leadership, case studies, digital marketing, events, public relations, sales enablement, and internal communications. The manager will work closely with company leadership, subject matter experts, Sales Enablement, and external marketing and PR partners to turn expertise and ideas into useful content and business opportunities. The position includes shaping experiences for senior biopharma leaders, including the Rare Company Dinner series, planned to take place at least four times in 2027. Responsibilities include invitations, follow-ups, venue management, and supporting valuable, premium events. Internally, the manager will help keep employees informed and engaged by planning monthly Town Halls and maintaining the company’s online communications hub. This is a remote, US-based role with an EST location designation. The ideal candidate is an organized, proactive executor who can develop and manage editorial plans, create content from expert interviews, support campaigns and events, prepare internal communications, and use performance data to inform future work. Underscore Marketing is a woman-owned independent life sciences agency founded in 2002, with expertise in media, strategy, and omnichannel analytics.

Requirements

4–6 years of B2B marketing agency experience, ideally including at least three years working in or with healthcare, biopharma, pharmaceutical companies, or healthcare agencies.
Exceptional writing and editing skills, including the ability to interview subject matter experts and create engaging content for senior biopharma marketers.
Strong understanding of HubSpot, including relationship-management best practices.
Demonstrated experience owning and consistently executing an editorial or content calendar.
Strong project management skills and ability to move multiple initiatives from idea to execution.
Ability to work directly with senior leaders and subject matter experts to turn their expertise into accessible, differentiated content.
Strong ownership and follow-through; ability to proactively move work forward.
Strong PowerPoint skills.
Submit a resume and a brief note outlining healthcare or media experience.

Nice To Haves

Internal communications experience.
Agency experience, particularly in media, digital marketing, healthcare communications, or a related environment.
Experience developing pharmaceutical or healthcare case studies and navigating client legal, regulatory, or confidentiality requirements.

Responsibilities

Own and execute the editorial calendar across the website, LinkedIn, email, and other marketing channels.
Develop and manage the Rare Company newsletter, shaping source material from subject matter experts into relevant content for biopharma leaders and prospective clients.
Turn company expertise into content such as conference takeaways, partner insights, industry perspectives, media and analytics thought leadership, and emerging trends.
Maintain Underscore’s voice and strengthen its position in the healthcare and biopharma marketplace.
Keep the company website current with team members, company news, events, awards, thought leadership, and other updates.
Route Rare Company Dinner and general website leads to appropriate follow-up resources, following the approach and requirements in the 2027 plan.
Plan and execute monthly Town Halls with leadership, including agendas, content, presentations, and speakers.
Translate company updates, milestones, and organizational news into clear, engaging employee communications, and help establish a consistent internal communications cadence.
Maintain a strong case study library, targeting approximately two new case studies per quarter.
Identify case study opportunities with account leads, media teams, analytics, and other subject matter experts; manage each case study from interviews and results gathering through review, client approval, publishing, and sales-library inclusion.
Develop blinded case studies when needed while addressing client confidentiality and healthcare industry requirements.
Keep capabilities decks, credentials, team bios, case studies, RFP content, and other sales materials current and accessible.
Partner day to day with Sales Enablement and the broader growth team; support marketing activity in HubSpot, including content for tailored prospect communications.
Develop communications and content strategies for different prospect audiences and stages of the new-business journey, and support testing and learning.
Maintain timely lead follow-up after conferences, events, campaigns, and other business development activity, following standards established in the 2027 plan.
Help prepare monthly reporting on pipeline sources, campaign performance, content engagement, and marketing effectiveness.
Support the external PR agency with company information, executive bios, subject matter expertise, quotes, images, approvals, and other materials.
Own the annual awards calendar and coordinate submissions from opportunity identification through deadlines.
Help execute and improve the playbook for major industry moments such as Fierce Pharma Week.