Head of Communications and Marketing

The Hermitage Club•Wilmington, VT

2d•$80,000 - $95,000•Onsite

About The Position

The Head of Communications and Marketing leads member, internal, and public communications and marketing for The Hermitage Club. Reporting to the General Manager, this role upholds the communications and marketing strategy, maintains the Club’s brand, and manages content across email, print, social media, the website, the Club app, Lodge displays, and presentations. The role also supports the General Manager with executive messaging and serves as the Club’s media contact. The position calls for an experienced marketing professional who can manage multiple projects, work accurately on tight timelines, and adapt communications for members, staff, the Board, and the public. Hospitality or private club experience is helpful. The Hermitage Club at Haystack Mountain is a private resort in Vermont’s Green Mountains, offering members and guests luxurious amenities and service. This is a full-time, year-round position based in Wilmington, Vermont, reporting to the General Manager.

Requirements

Bachelor’s degree in Communications, Marketing, Graphic Design, or a related field.
At least 5 years of experience in communications, marketing, or content creation, including project and vendor management.
Excellent written and verbal communication skills.
Proficiency in Canva and Adobe Creative Suite (InDesign, Illustrator) or similar design tools.
Experience with email marketing platforms, website content management, and social media.
Photography and short-form video skills.
Strong organizational skills and attention to detail.
Ability to work independently and collaboratively in a fast-paced environment.

Nice To Haves

Experience in the resort, hospitality, or private club industry.

Responsibilities

Plan and run campaigns for membership, events, and seasonal programming with leadership, department heads, and the Board marketing subcommittee.
Maintain brand standards, voice, and visual identity; approve use of the brand by other departments and their vendors.
Produce the Member Guide, Prospect Member Guide, print advertising, and collateral.
Maintain the Google Business Profile and external listings.
Write, design, and distribute weekly and monthly newsletters and, in season, the daily Snow Report.
Issue mountain operations announcements across SMS, the website, app, Lodge TVs, and social media.
Manage the communications calendar, balancing volume, timing, and frequency, and scheduling content collection from staff and committees.
Coordinate crisis and emergency communications with leadership and Mountain Operations.
Manage surveys, event registration, policy announcements, targeted messages, and new member onboarding.
Prepare the General Manager’s messaging for print, email, video, and internal use, including letters, remarks, and press quotes.
Review, prioritize, and schedule Club communications, including committee communications.
Prepare Board presentations and the Annual Member Meeting presentation.
Manage governance communications requiring leadership review.
Serve as the media contact for local news and other outlets.
Photograph and film events, facilities, and mountain conditions, and maintain the Club photo library.
Produce short-form video and event recaps; coordinate outside photographers, videographers, and drone operators.
Design graphics, templates, menus, signage, and presentations for all channels.
Manage website content, lift and trail status, the Club mobile app, push notifications, and the master Club calendar.
Manage public and members-only social media accounts, including content calendars, posting, moderation, and responses.
Promote member events through email, social media, the calendar, app, and Lodge TVs, including registration, reminders, and changes.
Support community and external events, including Community Ski Day, the Special Olympics Vermont Winter Games, and the Greenwich Concours d’Elegance.
Work with departments to gather content and align messaging and timing, including Snowsports, Food & Beverage, Spa & Wellness, and Childcare.
Manage outside vendors for web, trail map, print, photography, and video.
Administer department software and process purchases and invoices.
Track communications and social media performance and report key metrics to guide strategy.