Head of Marketing and Communications

United Bank Of Michigan Group•Grand Rapids, MI

About The Position

The Head of Marketing and Communications is a senior marketing leadership role at United Bank of Michigan. The position owns brand strategy, marketing and strategic planning, executive communication, and the performance of the marketing function. It serves as a trusted advisor to the CEO and President, a partner to sales leadership across all lines of business, and a champion of the bank’s identity in the communities it serves. The role requires fluency in regulated-industry marketing, strong strategic acumen, and the ability to earn trust with tenured sales professionals. The position shares responsibility with Department Heads and Business Line Managers for meeting growth, profitability, and market-share objectives, including organic and external growth. It develops, administers, and maintains Customer Relationship Systems using internal and external demographics; creates a system for justifying ongoing marketing expenditures and investments and specific sales and marketing campaigns; and identifies and analyzes marketing needs and challenges through primary and secondary research. The role is responsible for the bank’s communications across channels, including its website, social media, billboards, print, TV, radio, interactive marketing, email, mail, public and community relations, and campaigns. It also facilitates and/or participates in bank, vendor, customer, charity, association, chamber, and other community events; oversees marketing-related compliance; and undertakes special projects to departmental services as assigned.

Requirements

Master’s degree (M.A.) or equivalent; or six to ten years of related experience and/or training; or an equivalent combination of education and experience.
Ability to read, analyze, and interpret complex documents, including financial reports and legal documents.
Ability to respond effectively to sensitive inquiries or complaints from customers, regulatory agencies, or members of the business community.
Ability to make effective presentations on controversial or complex topics to top management, public groups, and/or boards of directors.
Ability to work with mathematical concepts such as probability, statistical inference, and analysis of variance, and apply fractions, percentages, ratios, and proportions to practical situations.
Ability to define and solve intellectual and practical problems and deal with a variety of variables in situations.
Ability to interpret instructions furnished in written, oral, diagram, or schedule form.
Ability to use hands and arms, talk and hear, have close vision of 20 inches or less, and identify and distinguish colors.

Responsibilities

Own brand strategy, marketing and strategic planning, executive communication, and the performance of the marketing function.
Advise the CEO and President and partner with sales leadership across all lines of business.
Collaborate with Department Heads and Business Line Managers to meet growth, profitability, and market-share objectives, including organic and external growth.
Develop, administer, and maintain Customer Relationship Systems, making significant use of internal and external demographics.
Develop a system for justifying ongoing marketing expenditures and investments, as well as specific sales and marketing campaigns.
Identify and analyze marketing needs and challenges, conduct primary and secondary research, and develop creative strategies and tactics.
Oversee bank communications, including website, social media, billboards, print, TV, radio, interactive marketing, email, mail, public and community relations, and campaigns.
Facilitate and/or participate in bank, vendor, customer, charity, association, chamber, and other community events.
Oversee all areas of compliance related to Marketing.
Undertake special projects to departmental services as assigned.