Head of Marketing and Communications

UNITED BANK OF MICHIGAN GROUP•Grand Rapids, MI

9d•Onsite

About The Position

The Head of Marketing and Communications is a senior marketing leadership role at United Bank of Michigan, responsible for brand strategy, marketing and strategic planning, executive communication, and the performance of the marketing function. The role serves as a trusted advisor to the CEO and President, a partner to sales leadership across business lines, and a champion of the bank’s identity in its communities. It requires fluency in regulated-industry marketing, strategic acumen, and the ability to earn the trust of tenured sales professionals. Working collaboratively with Department Heads and Business Line Managers, the position supports growth, profitability, and market-share objectives, including organic and external growth. It develops, administers, and maintains customer relationship systems using internal and external demographic information; creates a system for justifying ongoing marketing expenditures, investments, and campaigns; and identifies and analyzes marketing needs and challenges through research and creative strategy development. The role oversees the bank’s communications across channels, including its website, social media, billboards, print, television, radio, interactive marketing, email, mail, public and community relations, and campaigns. It also facilitates or participates in bank, vendor, customer, charity, association, chamber, and other community events; oversees marketing-related compliance; and undertakes special projects supporting departmental services as assigned.

Requirements

Master’s degree (M.A.) or equivalent; or six to ten years of related experience and/or training; or an equivalent combination of education and experience.
Ability to read, analyze, and interpret complex documents, including financial reports and legal documents.
Ability to respond effectively to sensitive inquiries or complaints from customers, regulatory agencies, or members of the business community.
Ability to make effective presentations on controversial or complex topics to top management, public groups, and/or boards of directors.
Ability to work with mathematical concepts such as probability, statistical inference, and analysis of variance, and to apply fractions, percentages, ratios, and proportions to practical situations.
Ability to define and solve intellectual and practical problems and deal with variables in different situations.
Ability to interpret instructions furnished in written, oral, diagram, or schedule form.
Ability to use hands and arms, talk and hear, have close vision of 20 inches or less, and identify and distinguish colors.

Responsibilities

Own the bank’s brand strategy, marketing and strategic planning, executive communication, and marketing-function performance.
Serve as a trusted advisor to the CEO and President, a partner to sales leadership across business lines, and a champion of the bank’s identity in its communities.
Collaborate with Department Heads and Business Line Managers to support growth, profitability, and market-share objectives, including organic and external growth.
Develop, administer, and maintain customer relationship systems using internal and external demographic information.
Develop a system for justifying ongoing marketing expenditures and investments, as well as specific sales and marketing campaigns.
Identify and analyze marketing needs and challenges, conduct primary and secondary research, and develop creative strategies and tactics.
Manage the bank’s communications across its website, social media, billboards, print, television, radio, interactive marketing, email, mail, public and community relations, and campaigns.
Facilitate and/or participate in bank, vendor, customer, charity, association, chamber, and other community events.
Oversee compliance relating to marketing.
Undertake special projects supporting departmental services as assigned.