Marketing Manager

Omniscient•New York, NY

5d•$100,000 - $140,000

About The Position

Omniscient is an organic growth agency serving B2B software companies. The Marketing Manager owns the agency’s demand-generation system and is accountable for generating qualified leads, pipeline, and revenue. This is a player-leader role: the manager sets strategy and also executes, owning channels, systems, budget, and performance targets. The role develops and converts thought leadership and demand assets—including the podcast, newsletter, original research, reports, and video marketing—and directs performance marketing across SEO, AEO, paid search, paid social, and retargeting. It also owns the website as a conversion engine, account-based marketing, events, partnerships, marketing automation, CRM, lifecycle and nurture programs, lead scoring, analytics, attribution, reporting, and sales enablement. The Marketing Manager works closely with the Head of Growth & Innovation and the CRO, including on the marketing-to-sales handoff, messaging, positioning, and competitive enablement. The role involves travel, hosting dinners and meetups, attending events, and building relationships with technology partners, agency referral partners, and venture capital and private equity firms.

Requirements

Experience running demand generation or growth marketing for a B2B services or SaaS company, with demonstrable pipeline personally built.
Resourcefulness, scrappiness, relationship-building ability, and creative use of available resources.
Ability to evaluate funnels and unit economics, including lead value, channel costs, and when to stop or expand investment.
A player-leader who can set strategy and personally build automation, write briefs, and run events.
Willingness and enthusiasm to travel, host dinners, attend conferences, and build relationships in person.
Meticulousness with systems and data, and the ability to stand behind reported results.
A point of view on brand and comfort serving as a public presence on podcasts, on stage, and in meetings with investors.
Ability to move quickly, own outcomes, and work independently toward performance targets.
Friendly, collaborative approach and willingness to take ownership and work as part of a team.

Responsibilities

Set pipeline targets with leadership and own the volume and quality of leads and resulting pipeline.
Own demand creation through the podcast, newsletter, original research and reports, and video marketing, growing these assets and converting them into pipeline.
Set the strategy for Omniscient’s performance marketing across SEO, AEO, paid search, paid social, and retargeting, working with the delivery team that executes.
Own the website as a conversion engine and manage conversion rate optimization, including landing pages, forms, testing, and offer architecture.
Build and run an account-based marketing program for named target accounts.
Plan and deliver events and in-person demand through partnerships, sponsorships, meetups, and hosted dinners.
Own marketing automation, CRM, lifecycle and nurture sequences, and lead scoring, maintaining trustworthy data.
Collaborate with partners on agency messaging and positioning.
Own sales enablement and the demand-to-sales handoff, including case studies, one-pagers, proposal narratives, and competitive positioning, in partnership with the CRO.
Own analytics, attribution, reporting, and the marketing budget.
Build technology partnerships, agency referral relationships, and relationships with VC and PE firms whose portfolios may need organic growth.