Brand Manager Jobs

About The Position

Requirements

• Five years of CPG experience in a marketing role.
• Bachelor’s degree from a four-year college or university.
• Experience supporting core portfolio projects, product or marketing launches, and ongoing brand management.
• Ability to tie marketing objectives to overall performance metrics and/or ROI.
• Financial skills to manage budgets with precision and focus spending on measurable impact.
• Familiarity with the U.S. retail landscape and consumer shopping behaviors across mass, drug, grocery, and/or ecommerce.
• Strong analytical and project management skills.
• Experience with tools such as Nielsen, Circana/IRI, and Numerator.
• Experience leading 360 communications campaigns across media channels, including influence/advocacy and ecommerce.
• Strong organization skills and ability to manage multiple priorities and timelines.
• Excellent communication, collaboration, and problem-solving skills.
• Ability to adapt to consumer, shopper, and retailer trends and needs.
• Hands-on, collaborative, and flexible approach, with a can-do attitude and ability to work across functions.
• Expertise in PowerPoint, Word, Excel, Circana databases, and other industry tools.
• Ability to perform standard office activities, including extended computer use and participation in virtual and in-person meetings.
• Must be eligible to work in the United States; the role does not offer work authorization sponsorship.

Nice To Haves

• Beauty, personal care, or skincare experience.
• Experience in brand, category, innovation, or market research.

Responsibilities

• Support execution of 360° marketing plans for new innovations and core portfolio priorities in the U.S.
• Collaborate with Global Marketing, U.S. Trade Marketing, Sales, Ecommerce, Media, and PRC teams to support launch execution.
• Support development of U.S.-specific marketing materials.
• Monitor in-market execution and performance, flag issues or opportunities, and recommend optimizations.
• Help manage timelines and deliverables to ensure commercial readiness across channels and customers.
• Contribute to consumer promotions, ecommerce, and shopper marketing program execution, including in-store displays.
• Coordinate day-to-day project activity across innovation, core, and go-to-market workstreams.
• Collaborate with R&D, Sales, Trade, Creative, Regulatory, Packaging, and Supply Chain teams to align and execute plans.
• Partner with Global Marketing to adapt global assets to U.S.-specific needs and retailer requirements.
• Use syndicated data and shopper and consumer insights to inform business decisions.
• Monitor competitive landscape and trends to identify threats, opportunities, and white space in the U.S. market.
• Track and report performance initiatives to guide marketing and commercial strategies.
• Help manage and optimize the core product portfolio and analyze SKU performance to support lifecycle decisions, value optimization, and pack/price architecture improvements.
• Coordinate with Supply Chain and Sales to address core product supply, forecasting, or packaging issues.
• Support promotional planning and demand-driving activities for hero SKUs and top-performing core items.
• Help identify and evaluate new product opportunities tailored to the U.S. market.
• Support development of U.S. innovation briefs, including pricing, positioning, packaging, claims, and consumer insights.
• Assist in coordinating consumer research and testing tied to new product development.

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• 401(k) plan with employer match
• Paid time off
• Annual incentive program, subject to plan terms and eligibility requirements
• Opportunities for growth and development