Project Manager, Brand Management (Hybrid)

Purple•Draper, UT

4d•Hybrid

About The Position

Purple is seeking a Project Manager, Brand Management to coordinate brand campaigns, product launches and other brand moments from the initial brief through launch. The role turns integrated marketing briefs and plans of record into workbacks, readiness reviews, trackers and follow-through, ensuring work is delivered on time and on brand. It is part of the Marketing Operations team and reports to the Director of Marketing Operations. The position works closely with the Brand team and partners across Creative, Media, Ecommerce, Retail, Wholesale, Insights and Legal in a fast-moving environment where priorities can change. The Project Manager owns project details and coordination so brand and creative leaders can focus on the work itself. Responsibilities include managing campaign timelines and briefing cycles, checking launch readiness, maintaining project records and status communications, routing reviews and approvals, coordinating agencies and vendors, and collecting post-launch learnings. The role also helps keep brand guidelines and approved-asset libraries organized and current. The compensation target is $72,300–$85,000. The position is described as hybrid. Physical activities may occasionally involve remaining stationary for prolonged periods and moving objects up to 15 pounds; regular activities include communicating and repetitive wrist, hand or finger motions. The work environment may occasionally be a noisy open office.

Requirements

3–5 years of experience in marketing project management, brand or marketing coordination, or agency account or project management; ideally in a consumer brand, DTC or fast-paced ecommerce environment.
Hands-on experience managing integrated campaigns or product launches with multiple stakeholders from brief through launch.
Experience building and maintaining workbacks across teams with different lead times, including creative production, media, retail and wholesale.
Day-to-day fluency in Wrike or a comparable project-management platform such as Asana, Monday or Jira, including building projects, managing tasks and maintaining accurate status.
Experience routing creative through reviews and approvals, including brand and legal review.
Experience tracking agency or vendor deliverables, scopes of work, purchase orders and invoices.
Strong skills in Excel or Google Sheets and PowerPoint for trackers, calendars and status decks.
Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent work experience.

Nice To Haves

Project-managed a brand campaign, product launch or rebrand from brief through launch at a consumer brand.
Experience with a stage-gate or launch-readiness process and improving how it operates.
Experience across both DTC and wholesale or retail, with an understanding of their differing calendars and approval paths.
Experience organizing a brand asset library or digital asset management (DAM) system.
Experience coordinating an event or experiential brand moment with many moving parts.
PMP, CAPM or Agile certification, or working toward one.
Experience thriving in a fast-moving, high-change environment while maintaining strong execution.

Responsibilities

Build and manage workbacks for brand campaigns, product launches and brand moments from brief through creative development, approvals and launch, and roll them into the master marketing calendar.
Coordinate integrated marketing briefings by scheduling sessions, distributing briefs and pitch-back templates, collecting channel pitch-backs, tracking gaps and moving items to approval.
Prepare launch-readiness reviews, consolidate functional plans, track open items and dependencies, and confirm channel readiness before go-live.
Run brand-team working sessions and status updates; maintain action, decision and risk logs, follow up with owners, and escalate matters needing decisions to the Director or Brand leadership.
Keep brand projects accurate and current in the project-management platform, and route briefs, reviews and approvals through Marketing Operations’ intake and approval process.
Manage brand, legal and claims review routing; partner with Creative to organize and maintain brand guidelines and approved-asset libraries.
Track agency and vendor deliverables, timelines and scopes of work, and submit purchase orders and invoices with Finance.
Gather inputs for brand health and campaign performance reviews with Analytics, capture post-launch learnings, and create reusable templates from repeatable launches.