Project Manager, Brand Management (Hybrid)

Purple•Draper, UT

6d•$72,300 - $85,000•Hybrid

About The Position

Purple is seeking a Project Manager, Brand Management for its Marketing Operations team. The role manages the schedules, readiness checks, approvals and follow-through that keep brand campaigns, product launches and other brand moments on track from brief through launch. It ensures teams build from the shared brand plan and that launches are delivered on time and on brand. The Project Manager reports to the Director of Marketing Operations and works closely with the Brand team and partners across Creative, Media, Ecommerce, Retail, Wholesale, Insights and Legal. The role coordinates workbacks, integrated marketing briefings and pitch-backs, launch-readiness reviews, status meetings, action and risk tracking, project-management workflows, brand and legal reviews, agency and vendor deliverables, and post-launch learning. It operates in a fast-moving environment where priorities may shift and requires clear communication, attention to detail and the ability to secure follow-through across teams. The compensation target is $72,300–$85,000. The position is hybrid. Purple describes its culture as curious, collaborative and people-focused, with an emphasis on growth, open communication, integrity and innovation.

Requirements

3–5 years of experience in marketing project management, brand or marketing coordination, or agency account or project management; consumer brand, DTC or fast-paced ecommerce experience is preferred.
Hands-on experience managing integrated campaigns or product launches with multiple stakeholders, from brief through launch.
Experience building and maintaining workbacks across teams with differing lead times, including creative production, media, retail and wholesale.
Day-to-day fluency in Wrike or a comparable project-management tool such as Asana, Monday or Jira, including building projects, managing tasks and maintaining accurate status.
Experience routing creative through review and approval, including brand and legal review.
Experience tracking agency or vendor deliverables, scopes of work, purchase orders and invoices.
Strong skills in Excel or Google Sheets and PowerPoint for trackers, calendars and status decks.
Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent work experience.
Ability to manage details, close loops, adapt workbacks when plans change, communicate clearly and work effectively with senior stakeholders and people outside one's reporting line.

Nice To Haves

Project-managed a brand campaign, product launch or rebrand from brief through launch at a consumer brand.
Worked within a stage-gate or launch-readiness process and helped improve it.
Experience across DTC and wholesale or retail, with an understanding of their differing calendars and approval paths.
Helped organize a brand asset library or digital asset management (DAM) system.
Coordinated an event or experiential brand moment with many moving parts.
PMP, CAPM or Agile certification, or working toward one.
Experience thriving in a fast-moving, high-change environment while maintaining strong execution.

Responsibilities

Build and manage workbacks for brand campaigns, product launches and brand moments, from brief through creative development, approvals and launch; roll workbacks into the master marketing calendar.
Coordinate integrated marketing briefings by scheduling sessions, distributing briefs and pitch-back templates, collecting channel pitch-backs, tracking gaps and moving them toward approval.
Prepare launch-readiness reviews, consolidate plans from functions, track open items and dependencies, and confirm channel readiness before go-live.
Run Brand team working sessions and status updates; maintain action, decision and risk logs, follow up with owners, and escalate issues needing decisions to the Director or Brand leadership.
Maintain accurate brand projects in the team's project-management platform and route briefs, reviews and approvals through Marketing Operations' intake and approval process.
Manage routing for brand, legal and claims reviews; partner with Creative to organize and maintain brand guidelines and approved-asset libraries.
Track agency and vendor deliverables, timelines and scopes of work; submit purchase orders and invoices with Finance.
Gather inputs for brand health and campaign performance reviews with Analytics, capture post-launch learnings, and turn repeatable launches into templates.