Manager, Brand Innovation (Air Care – Engaged Fragrance)
About The Position
The Manager, Brand Innovation (Air Care – Engaged Fragrance) develops and manages an innovation pipeline aligned with North America Consumer Brands’ growth ambitions, translating unmet consumer needs into winning products. The role identifies consumer needs and opportunities, develops a five-year product and marketing innovation plan, and leads new product innovations. The manager leads cross-functional teams spanning research, development and engineering; consumer insights and business analytics; design; legal; regulatory; product supply; and finance. The position calls for navigating uncertainty, challenging conventional approaches, prioritizing action, improving processes and products, making calculated trade-offs, and taking ownership of outcomes. The role also uses consumer and shopper insights to inform segment priorities and strategic recommendations. This is a full-time, primarily onsite position at Sam’s Hall in Mt. Pleasant, Wisconsin. Remote work is available once per week for eligible employees. Domestic relocation is available for this role.
Requirements
- Bachelor’s degree in marketing, business administration, or a related field.
- At least 5 years of relevant work experience.
- Legally authorized to work in the United States.
- Ability to lead cross-functional teams and influence, encourage, and support collaborators.
- Strong problem-solving skills, including the ability to simplify complex situations, remove barriers, and recommend alternative actions.
Nice To Haves
- Advanced degree.
- At least 5 years of marketing experience developing consumer products.
- Experience with and passion for portfolio and product innovation, including distilling consumer insights into meaningful and differentiated product offerings.
- Ability to execute highly complex or specialized projects and work effectively with cross-functional teams.
- Ability to focus on priorities, make timely decisions, and maximize empowerment to remove barriers.
- Strong sense of urgency and ability to deliver winning results individually and through others.
- Curiosity and open-mindedness, including applying new learning to situations and processes.
- Prior experience in FMCG/CPG.
- Product innovation or marketing commercialization experience in global CPG.
Responsibilities
- Partner with brand teams to develop winning, consumer-led brand strategies.
- Develop and manage an innovation pipeline aligned with brand strategy and growth targets.
- Translate unmet consumer needs into product concepts that satisfy category and customer requirements.
- Scope, lead, and deliver new product innovations to drive commercial business growth through cross-functional leadership.
- Develop a five-year product and marketing innovation pipeline that addresses consumer needs and enhances brand equity, focusing on key problems and aligning with the brand’s North Star.
- Understand and leverage consumer and shopper insights to drive segment priorities.
- Analyze and distill consumer and shopper insights and make strategic recommendations to support business initiatives and priorities.
- Refine processes, products, and language through continuous improvement.
- Remove barriers, simplify complex situations, and recommend alternative actions.
Benefits
- Domestic relocation assistance is available for this role.
- Eligible employees may work remotely once per week.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
