Manager, Brand Innovation (Shout/Pledge)
About The Position
The Manager, Brand Innovation (Shout/Pledge) develops and manages an innovation pipeline aligned with North America Consumer Brands’ growth ambitions, translating unmet consumer needs into winning products. The role identifies consumer needs and market opportunities, develops a five-year product and marketing innovation plan, and drives new product innovations. The position leads cross-functional teams—including RD&E, Consumer Insights and Business Analytics, Design, Legal, Regulatory, Product Supply, and Finance—through influence and collaboration. The successful candidate is curious, comfortable navigating uncertainty, and willing to challenge conventional thinking, take calculated risks, and own outcomes. The role also focuses on continuous improvement, simplifying complex situations, removing barriers, and recommending alternative actions. Product innovation or marketing commercialization experience in global CPG is considered ideal. This is a full-time onsite position at Sam’s Hall in Mt. Pleasant, Wisconsin. Remote work is available once per week for eligible employees, and domestic relocation is available. The expected base salary range is $140,499.00–$184,405.20 USD. Depending on job level, eligibility, and performance, total rewards may include profit sharing and short- and/or long-term incentives. The company also provides a comprehensive benefits program.
Requirements
- Bachelor’s degree in marketing, business administration, or a related field and at least 5 years of relevant work experience, or an advanced degree in marketing, business administration, or a related field and at least 3 years of relevant work experience.
- Legally authorized to work in the United States.
- Proven ability to lead cross-functional teams.
- Ability to execute highly complex or specialized projects and collaborate effectively with cross-functional teams.
- Ability to remove barriers by focusing on priorities, making timely decisions, and maximizing empowerment.
- High sense of urgency and ability to deliver results individually and through others.
- Curiosity and open-mindedness, with the ability to apply new learning.
- Strong problem-solving skills, including simplifying complex situations and recommending alternative actions.
Nice To Haves
- At least 5 years of marketing experience developing consumer products.
- Experience with and passion for portfolio and product innovation, including distilling consumer insights into meaningful, differentiated product offerings.
- Prior FMCG/CPG experience.
- Product innovation or marketing commercialization experience in global CPG.
Responsibilities
- Partner with brand teams to develop winning consumer-led brand strategies.
- Develop and manage an innovation pipeline aligned with brand strategy and growth targets.
- Translate unmet consumer needs into winning product concepts that satisfy category and customer requirements.
- Scope, lead, and deliver new product innovations to drive commercial business growth through cross-functional leadership.
- Develop a five-year product and marketing innovation pipeline that addresses consumer needs and enhances brand equity, focusing on key problems and aligning with the brand’s North Star.
- Understand and leverage consumer and shopper insights to drive segment priorities; analyze and distill insights and make strategic recommendations supporting business initiatives and priorities.
- Lead cross-functional teams including RD&E, Consumer Insights and Business Analytics, Design, Legal, Regulatory, Product Supply, and Finance.
- Refine processes, products, and language, remove barriers, and recommend alternative actions.
Benefits
- Comprehensive, competitive, and differentiated benefits program for employees and their families.
- Profit sharing may be included in the total rewards package, depending on job level, eligibility, and performance.
- Short-term incentives may be included, depending on job level, eligibility, and performance.
- Long-term incentives may be included, depending on job level, eligibility, and performance.
- Domestic relocation is available.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
