Brand Manager, Soup & Broth Innovation

Campbell's•Camden, NJ

About The Position

The Brand Manager – Soup & Broth Innovation will uncover opportunities to drive business growth through new product innovation across multiple iconic brands, including Campbell’s, Chunky, Rao’s Homemade, and Pacific Foods. The role leads innovation strategy, identifies consumer-led growth opportunities, builds the product pipeline, and guides cross-functional teams in commercializing new products that are commercially and financially viable.

Requirements

Bachelor’s degree required.
At least 8 years of experience in consumer brand management, including at least one role in base/retail brand management.
Passion for consumer-led innovation and strong curiosity about the marketplace, competitors, consumers, and products or ingredients.
Demonstrated expertise leveraging data-driven insights, including Circana or Nielsen experience, to inform strategy and decision-making.
Track record of progressing multiple projects on fast-paced timelines and consistently delivering results.
Strong leadership skills, including accountability, inspiring trust, fostering collaboration, and driving organizational alignment.
Exceptional communication skills, including clear and concise communication, influencing, storytelling, and presenting.
Ability to manage details while maintaining focus on the big picture.
Resilience and creative problem-solving skills.
Strong business and financial acumen.

Nice To Haves

MBA strongly preferred.
CPG brand innovation experience or experience commercializing line extensions or limited-time offers.
Food industry experience.

Responsibilities

Lead new product innovation strategy development across multiple brands.
Identify and gain alignment on strategic growth opportunity areas with Brand Marketing and Sales, using syndicated data, consumer research, and competitive intelligence.
Identify and plan a new product innovation pipeline that addresses consumer needs, drives incremental growth, and delivers against business strategies.
Lead an extensive cross-functional team to commercialize breakthrough innovation projects and deliver best-in-class platforms that are commercially and financially viable.
Analyze business results and category trends and recommend appropriate courses of action and thought leadership.

Benefits

Medical insurance
Dental insurance
Short- and long-term disability coverage
AD&D insurance
Life insurance
Matching 401(k) plan with immediate vesting
Unlimited sick time
Paid time off
Holiday pay
Free fitness center access for employees in WHQ
On-site day care access
Company store
Employee donation and volunteer activity matching up to $1,500 annually through Campbell’s Cares
Employee Resource Groups
Wellness benefits