Brand Manager, Soup & Broth Innovation

Campbell's • Camden, NJ

6d • $129,100 - $177,500

About The Position

The Brand Manager – Soup & Broth Innovation will uncover opportunities to drive business growth through new product innovation across multiple iconic brands, including Campbell’s, Chunky, Rao’s Homemade, and Pacific Foods. The role leads innovation strategy development and pipeline planning, using consumer needs and business strategies to identify opportunities and deliver incremental growth. It also leads cross-functional teams to commercialize breakthrough products and analyzes business results and category trends to recommend actions.

Requirements

• Bachelor’s degree required.
• 8+ years of experience in consumer brand management, including at least one role in base/retail brand management.
• Passion for consumer-led innovation and curiosity about the marketplace, competitors, consumers, and products or ingredients.
• Demonstrated expertise using data-driven insights, including Circana or Nielsen experience, to inform strategy and decision-making.
• Proven track record of progressing multiple projects on fast-paced timelines and consistently delivering results.
• High-caliber leadership, including accountability, inspiring trust, fostering collaboration, and driving organizational alignment.
• Exceptional communication skills, including influencing, storytelling, and presenting clearly and concisely.
• Ability to navigate details while maintaining focus on the big picture.
• Resilience and creative problem-solving skills.
• Strong business and financial acumen.

Nice To Haves

• MBA strongly preferred.
• CPG brand innovation experience or experience commercializing line extensions or limited-time offers (LTOs).
• Food industry experience is a big plus.

Responsibilities

• Lead new product innovation strategy development across multiple brands.
• Identify and align on strategic growth opportunities with Brand Marketing and Sales, leveraging syndicated data, consumer research, and competitive intelligence.
• Identify and plan a new product innovation pipeline that addresses consumer needs, drives incremental growth, and supports business strategies.
• Lead cross-functional teams to commercialize breakthrough innovation projects and deliver commercially and financially viable platforms.
• Analyze business results and category trends and recommend appropriate courses of action or thought leadership.

Benefits

• Medical, dental, short- and long-term disability, AD&D, and life insurance coverage, including options for individuals, families, and domestic partners.
• Matching 401(k) plan with enrollment available on the first day of employment and immediate vesting.
• Unlimited sick time, paid time off, and holiday pay.
• At World Headquarters, free fitness center access, on-site day care operated by Bright Horizons, and a company store.
• Campbell’s Cares matches employee donations and/or volunteer activity up to $1,500 annually.
• Employee Resource Groups (ERGs).
• Wellness benefits beginning on the first day of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior