Cetaphil Brand Manager, Consumer

Galderma•Miami, FL

About The Position

Galderma is seeking a strategic, detail-oriented, consumer-first Brand Manager to support U.S. commercialization plans and core portfolio management for Cetaphil Skincare. The role supports core products, optimization of existing SKUs, and new product innovation across U.S. retail channels. Reporting to the Senior Brand Manager / Director on the brand, the Brand Manager contributes to marketing planning, reporting, and commercialization while partnering with U.S.-based cross-functional teams including sales, analytics, finance, regulatory, and legal. The position supports U.S. go-to-market execution, cross-functional and retail collaboration, market analytics and insights, core portfolio optimization, and product development. It includes monitoring in-market performance, coordinating projects and launch deliverables, adapting global marketing assets to U.S. and retailer needs, evaluating SKU performance, and supporting innovation briefs and consumer research. The role is based in Miami and may require occasional travel depending on business needs.

Requirements

Five years of CPG experience in a marketing role.
Bachelor’s degree from a four-year college or university.
Experience supporting core portfolio projects, product or marketing launches, and ongoing brand management.
Ability to connect marketing objectives to overall performance metrics and/or ROI.
Familiarity with the U.S. retail landscape and consumer shopping behaviors, including mass, drug, grocery, and/or ecommerce.
Strong analytical and project management skills.
Experience with tools such as Nielsen, Circana/IRI, and Numerator.
Experience leading 360 communications campaigns across media channels, including influence/advocacy and ecommerce.
Strong organization skills and ability to manage multiple priorities and timelines.
Excellent communication, collaboration, and problem-solving skills.
Ability to adapt to changing consumer, shopper, and retailer trends and needs.
A can-do attitude, team-oriented approach, and hands-on working style.
Ability to collaborate across functions and work in a structured yet flexible manner.
Expertise in PowerPoint, Word, Excel, Circana databases, and other industry tools.
Must be eligible to work in the United States; the role does not offer work authorization sponsorship.

Nice To Haves

Beauty, personal care, or skincare experience.
Experience in Brand, Category, Innovation, or Market Research.

Responsibilities

Support execution of 360° marketing plans for new innovations and core portfolio priorities in the U.S.
Collaborate with Global Marketing, U.S. Trade Marketing, Sales, Ecommerce, Media, and PRC teams to support launch execution.
Support creative development of U.S.-specific marketing materials.
Monitor in-market execution and performance, flag issues or opportunities, and recommend optimizations.
Manage timelines and deliverables to support commercial readiness across channels and customers.
Contribute to consumer promotions, ecommerce, and shopper marketing program execution, including in-store activation and displays.
Coordinate day-to-day projects across innovation, core portfolio, and go-to-market workstreams.
Collaborate with R&D, Sales, Trade, Creative, Regulatory, Packaging, and Supply Chain teams to align and execute plans.
Partner with Global Marketing to adapt global assets for U.S.-specific needs and retailer requirements.
Use syndicated data, including Circana/IRI and Numerator, along with shopper and consumer insights to inform business decisions.
Monitor the competitive landscape and trends to identify threats, opportunities, and white space in the U.S. market.
Track and report performance initiatives to guide marketing and commercial strategies.
Help manage and optimize the core product portfolio to maintain relevance, competitiveness, and consumer appeal.
Analyze SKU performance and support lifecycle decisions, including potential discontinuations, value optimization, and pack/price architecture improvements.
Coordinate with Supply Chain and Sales to address core product supply, forecasting, or packaging issues.
Support promotional planning and demand-driving activities for hero SKUs and top-performing core items.
Partner with brand, R&D, and Global Marketing teams to identify and evaluate new product opportunities for the U.S. market.
Support development of U.S. innovation briefs, including pricing, positioning, packaging, claims, and consumer insights.
Assist with coordinating consumer research and testing initiatives related to new product development.