Insights Lead, Brand & Consumer Analytics

Accenture•St. Louis, MO

5d•$112,900 - $338,300

About The Position

The Insights Lead, Brand & Consumer Analytics will transform data into actionable business insights across Brand and Consumer-focused initiatives, expanding the existing Analytics team and complementing onshore leads responsible for Commercial and Digital Commerce analytics and Marketing Mix Modeling (MMM) and Forecasting. As a strategic thought partner, this role leads deep-dive analyses to uncover opportunities, identify performance drivers, and translate complex findings into clear business recommendations. The Insights Lead builds trusted relationships with client stakeholders across Marketing, IT, Sales, and Finance, and collaborates with internal Accenture teams supporting brand and consumer marketing initiatives. The role connects insights across Brand, Consumer, MMM, Commercial, and Digital Commerce workstreams to provide a holistic view of business performance. It goes beyond reporting results to explain why they occurred, what they mean for the business, and what actions should follow.

Requirements

Minimum 10 years of experience in analytics roles of increasing responsibility in a media agency and/or consulting organization.

Nice To Haves

Strong client relationship management and stakeholder engagement skills, with the ability to build credibility and trust at multiple organizational levels.
Demonstrated expertise in data storytelling, executive presentations, and insight communication.
Advanced analytical and problem-solving capabilities, including knowledge of statistical methodologies and hypothesis-driven analysis.
Hands-on experience with data extraction, manipulation, and analysis using SQL and Python.
Ability to synthesize large, complex datasets into concise business insights and strategic recommendations.
Strong executive presence and communication skills, with experience presenting to senior leadership audiences.
Experience across a variety of industries; B2B experience is a plus.

Responsibilities

Lead advanced analytics and insight generation for Brand and Consumer initiatives.
Develop compelling, data-driven narratives that influence decision-making and business strategy.
Translate complex analytical findings into actionable recommendations for executive and stakeholder audiences.
Partner with client and internal teams to identify opportunities, solve business challenges, and drive measurable outcomes.
Integrate insights across analytics workstreams, including MMM, forecasting, commercial performance, and digital commerce.
Elevate the quality, consistency, and business relevance of analytical deliverables and executive communications.