Lead, Consumer Insights - Frozen

Kraft Heinz•Chicago, IL

16h

About The Position

The Consumer Insights Lead champions the consumer and owns insights for Kraft Heinz’s Frozen businesses. The role identifies, develops, and integrates consumer insights to drive growth, agility, and a consumer-focused culture. It leads and coaches an insights team, adapting to the needs of business-unit leadership and day-to-day work. The lead also partners with the Hydration, Desserts, and Meals business units to share learnings and drive brand and category success. The role is accountable for custom strategic market research and draws on a range of internal and external information sources to develop insights that provide a competitive advantage. As a strategic partner to Marketing, the lead translates consumer, research, and business understanding into actionable recommendations, supports innovation and growth planning, and helps teams make effective decisions in an evolving environment. The position includes developing one direct report and supporting enterprise consumer-insights best practices and center-of-excellence initiatives. The new-hire base salary range is $141,500 to $176,900, with eligibility for a performance-based bonus. Benefits and wellbeing programs are offered subject to applicable plan terms and may vary by role, country, region, union status, and other employment factors.

Requirements

Bachelor’s degree required.
At least 5 years of client-side market research or consumer insights experience, or at least 7 years combining supplier and client-side insights experience with increasing responsibility and scope.
Experience with qualitative and quantitative research tools across advertising, innovation, and syndicated services.
Experience and comfort with point-of-sale data such as Nielsen or IRI, panel data, and social listening.
Experience and comfort with analytical tools such as MTA, Mix, and Conjoint.
Ability to distill insights and drive organizational impact while bringing the consumer to the forefront.
Ability to work with ambiguity, manage change, and drive change management.
Strong storytelling, communication, organization, and presentation skills, including written and oral communication and proficiency across Microsoft Office Suite.
Ability to influence across organizational levels and work effectively with cross-functional teams.
Ability to analyze data, identify patterns, and inform brand actions.
Ability to manage multiple workstreams and competing priorities and develop implementable plans.
Strong project leadership, adaptability, flexibility, and drive for results.
Ability to develop and coach a high-performing team.

Nice To Haves

Advanced degree highly preferred.
Experience working across a category and/or portfolio of products preferred.
Prior people-management experience preferred.

Responsibilities

Serve as the key point of contact for the consumer-based platform and lead efforts to unlock strategic initiatives across it.
Identify consumer insights and pain points across the platform and uncover brand growth opportunities that support long-term equity and innovation.
Use strategic research to identify innovation opportunities and partner with Marketing and R&D to develop and size a multi-year new-product pipeline.
Develop and lead comprehensive research plans covering communications, products, packaging, and foundational consumer empathy and understanding.
Help shape the three-year growth strategy and support its integration into annual brand marketing plans, including strategy, creative development, and optimization.
Evaluate campaign effectiveness and help optimize media and channel mix to improve efficiency and return on investment.
Support the enterprise transformation agenda, consumer-insights best practices, and center-of-excellence initiatives.
Develop and coach the role’s one direct report, fostering appropriate skills and behaviors.
Partner with the Hydration, Desserts, and Meals business units to share learnings and drive synergies across business units.
Provide strategic partnership to Marketing and translate research and consumer understanding into actionable recommendations.
Lead custom strategic market research and use internal and external information sources to develop competitive insights.