Lead, Consumer Insights - Frozen

The Kraft Heinz Company • Chicago, IL

2d • $141,500 - $176,900 • Onsite

About The Position

The Consumer Insights Lead champions the consumer and owns insights for the Frozen businesses. The role identifies, develops, and integrates consumer insights to support growth, agility, and a consumer-obsessed culture. It includes people leadership, coaching, and adapting to the needs of business-unit leadership and management. While accountable for Frozen, the Lead partners with the Hydration, Desserts, and Meals Business Units to share learning and create synergies that support brand and category success. The role leads custom strategic market research and draws on internal and external information sources to develop insights that provide Kraft Heinz with a competitive advantage.

The Lead serves as a strategic partner to Marketing and a thought leader, translating consumer and business understanding into actionable recommendations. The position requires strong analytical, communication, storytelling, collaboration, and change leadership skills, along with comfort working across competing priorities and ambiguity. The Lead develops a direct report and helps build a high-performing insights team.

The position is based at the Chicago/Aon Center. The stated new-hire base salary range is $141,500 to $176,900, and the role is eligible for a performance-based bonus. Kraft Heinz describes benefits and wellbeing programs that may vary by role, country, region, union status, and other employment factors.

Requirements

• Bachelor’s degree required.
• At least 5 years of client-side Market Research or Insights experience, or at least 7 years combining supplier and client insights experience with increasing responsibility and scope.
• Proficiency with qualitative and quantitative research tools across advertising, innovation, and syndicated services.
• Experience and comfort with POS data (Nielsen/IRI), panel data, and social listening.
• Experience and comfort with analytical tools such as MTA, Mix, and Conjoint.
• Ability to distill insights and drive organizational impact while keeping the consumer at the forefront.
• Ability to work amid ambiguity, manage change, and drive change management.
• Strong storytelling, communication, organization, and presentation skills, including written and oral communication and Microsoft Office Suite.
• Ability to influence at senior levels and collaborate across functions.
• Ability to manage multiple workstreams and competing priorities, develop actionable plans, and lead projects.

Nice To Haves

• Advanced degree.
• Experience working across a category and/or portfolio of products.
• Prior people management experience.

Responsibilities

• Serve as the key point of contact and lead for the consumer-based platform, unlocking strategic initiatives across the platform.
• Identify consumer insights and pain points across the platform and find brand growth opportunities that improve long-term equity and innovation.
• Use strategic work to identify innovation opportunities and partner with Marketing and R&D to identify, develop, and size a multi-year new-product pipeline.
• Develop and lead comprehensive research plans covering communications, products, packaging, and foundational consumer empathy and understanding.
• Help shape the three-year growth strategy and support its integration into annual brand marketing plans, including strategy, creative development, and optimization.
• Evaluate campaign effectiveness and help optimize media and channel mix to improve efficiency and return on investment.
• Support the Enterprise Transformation Agenda, including consumer insights best practices and center-of-excellence initiatives.
• Develop and coach the role’s one direct report, building appropriate skills and behaviors.
• Lead custom strategic market research and draw on a variety of internal and external information sources to produce competitive insights.
• Partner with the Hydration, Desserts, and Meals Business Units to drive synergies and share learning across the business units.

Benefits

• Affordable access to healthcare coverage for employees and eligible dependents.
• Plans supporting protection and saving for the future.
• Physical wellbeing offerings, including medical and prescription drug coverage, dental and vision coverage, and screenings or assessments.
• Social offerings, including paid time off, company holidays, leave of absence, flexible work arrangements, recognition, and training.
• Emotional wellbeing offerings, including an Employee Assistance Program, wellbeing programs, and family support programs.
• Financial offerings, including a 401(k), life insurance, accidental death and dismemberment coverage, and disability coverage.
• Performance-based bonus eligibility.
• Wellbeing events, resources, and learning opportunities supporting physical, social, emotional, and financial wellbeing.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior