Insights Lead, Brand & Consumer Analytics

Accenture•New York, NY

2d•$112,900 - $338,300

About The Position

The Insights Lead, Brand & Consumer Analytics will expand Accenture’s Analytics team and play a critical role in turning data into actionable insights for Brand and Consumer-focused initiatives. The role complements existing onshore leads for Commercial and Digital Commerce analytics and Marketing Mix Modeling (MMM) and Forecasting. As a strategic thought partner, the successful candidate will lead deep-dive analyses to uncover opportunities, identify performance drivers, and translate complex findings into clear business recommendations. They will build trusted relationships with client stakeholders in Marketing, IT, Sales, and Finance, and collaborate with internal Accenture teams supporting brand and consumer marketing initiatives. The role connects insights across Brand, Consumer, MMM, Commercial, and Digital Commerce workstreams to provide a holistic view of business performance. The candidate is expected to explain not only what happened, but why it happened, what it means for the business, and what actions should follow.

Requirements

Minimum 10 years of experience in analytics roles of increasing responsibility in media agency and/or consulting organizations.
Strong client relationship management and stakeholder engagement skills, with the ability to build credibility and trust at multiple organizational levels.
Demonstrated expertise in data storytelling, executive presentations, and insight communication.
Advanced analytical and problem-solving capabilities, including knowledge of statistical methodologies and hypothesis-driven analysis.
Hands-on experience with data extraction, manipulation, and analysis using SQL and Python.
Ability to synthesize large, complex datasets into concise business insights and strategic recommendations.
Strong executive presence and communication skills, including experience presenting to senior leadership audiences.
Experience across a variety of industries.

Nice To Haves

B2B experience.

Responsibilities

Lead advanced analytics and insight generation for Brand and Consumer initiatives.
Develop compelling, data-driven narratives that influence decision-making and business strategy.
Translate complex analytical findings into actionable recommendations for executive and stakeholder audiences.
Partner with client and internal teams to identify opportunities, solve business challenges, and drive measurable outcomes.
Integrate insights across analytics workstreams, including MMM, forecasting, commercial performance, and digital commerce.
Elevate the quality, consistency, and business relevance of analytical deliverables and executive communications.