Sr. Analyst, Consumer Insights and Analytics

New Balance•Boston, MA

3d•Hybrid

About The Position

The Senior Analyst, Consumer Insights & Analytics – Commercial Growth, plays a critical role in informing product, pricing, distribution, direct-to-consumer, and go to market decisions across New Balance's global footwear and apparel businesses. This role combines consumer insights, competitive intelligence, and business analytics to identify growth opportunities, evaluate marketplace trends, and support key merchandising and Direct-to-Consumer strategies. Through analysis of consumer, market, retail, and first-party data, this individual will deliver actionable recommendations that influence assortment, pricing, consumer engagement, conversion, and seasonal planning strategies across global and regional teams. Working closely with DTC, Ecommerce, Consumer Experience, and Merchandising partners, the Senior Analyst will help shape strategies that strengthen consumer connections, improve business performance, and drive sustainable commercial growth.

Requirements

Bachelor’s degree, preferably in Business Analytics, Business Management, Statistics, Economics
5+ years of professional experience in Consumer Insights, Digital Analytics, and Business Intelligence
Translate complex analytics principles into concise, clear, and actionable outcomes for key stakeholders
Expert in translating business needs and questions into research and analytics methodologies
Understanding of retail strategies, research methodologies, and consumer behavior
Experience with Syndicated Data Sources such as Circana/NPD, Euromonitor, Edited, etc.
Experience with eCommerce platforms, analytics, and tools such as Google Analytics 4 (GA4).
Proficient with Business Intelligence tools, Power BI preferred
A self-starter who can wear multiple hats to develop strategies, roadmap solutions, and drive execution
Passionate about New Balance with a deep appreciation for the company’s history and products

Responsibilities

Conduct consumer research to uncover shopper needs, behaviors, and market opportunities that inform merchandising, product, and go-to-market decisions.
Evaluate and recommend pricing, promotional, and optimization methodologies that support revenue growth, margin performance, and consumer demand.
Complete extensive competitive landscape analysis by using internal dashboards and third-party retail intelligence tools to inform global and regional strategy.
Identify site, store, and experience optimizations via deep understanding of consumer needs, pain points, and behaviors.
Develop measurement strategies that enable impact tracking for global and regional teams.
Lead and support cross-functional qualitative and quantitative primary research and first party data analytics initiatives.
Identify new opportunities to answer global retail, ecommerce, and consumer experience challenges.
Onboard and oversee new and existing data partners, tools, and processes, while coordinating with privacy and legal to ensure compliance.
Work with regional and global partners to improve consumer data capabilities and actionability of data strategy.
Collaborate with Product Creation, Global and Regional Merchandising, Finance, and DTC teams to gather the necessary data and intel to run analyses.
Translate complex analyses into high-impact recommendations for key stakeholders.
Work in parallel with other Global Consumer Insights & Analytics focus areas to align and deliver on one source of truth.