Sr. Manager Consumer Insights
About The Position
The Senior Manager of Consumer Insights is the lead insights partner supporting TAG Dental Brand Marketing and Recruitment Marketing/Employer Brand initiatives across The Aspen Group, as well as custom and ad hoc research across its healthcare brands. The role acts as an internal consultant, partnering closely with TAG Dental Brand Marketing leadership, Recruitment Marketing, and other business and functional leaders. Based in the Chicago offices, the position reports to the VP of Insights. The role provides research, measurement, and strategic recommendations to help shape how The Aspen Group attracts and engages dental consumers and employee talent. It leads research programs, translates findings into actionable insights, supports marketing strategy and execution, maintains market intelligence, and mentors junior team members.
Requirements
- Bachelor’s degree required.
- At least 10 years of relevant professional experience in Market Research or an Insights function.
- Demonstrated experience leading high-functioning, collaborative insights work within an enterprise organization.
- Experience leading and driving highly visible, high-impact cross-functional projects.
- Familiarity with Qualtrics or similar online data collection and survey platforms, including survey programming and invitation distribution.
- Demonstrated experience leveraging AI tools such as Claude, CoPilot, or ChatGPT to improve efficiencies in study design, execution, and data synthesis.
- Intellectual curiosity, inquisitiveness, thoughtfulness, and strong listening skills.
- Strong organizational skills and the ability to manage several complex projects in a fast-paced, evolving environment.
- Strong interpersonal skills, including the ability to lead through influence and collaborate across functional areas.
- Resourceful, motivated self-starter.
- Advanced command of MS Office applications, including Excel, PowerPoint, and Word.
- Clear, concise, and articulate written and oral communication skills, including the ability to present proposed actions clearly.
- Ability to travel as necessary, approximately 10%.
Nice To Haves
- MBA preferred.
- Demonstrated experience in Brand or Employer Brand-related research strongly preferred.
Responsibilities
- Serve as the lead insights partner for Brand research across Consumer and Employer Brand stakeholder teams.
- Drive research, measurement, and strategic recommendations to shape how The Aspen Group attracts and engages dental consumers and employee talent.
- Build trusted relationships with Brand Marketing colleagues to understand business needs and align on strategic objectives.
- Lead and mentor junior team members in delivering actionable insights that advance The Aspen Group’s objectives and key results.
- Design and execute research programs and studies aligned to stakeholder needs, and synthesize results to improve understanding of consumer, candidate, and employee behavior.
- Collaborate with colleagues to test, implement, and integrate Recruitment Marketing, Employer Brand, and broader Marketing tactics.
- Expand and maintain a market intelligence process to support organizational needs.
- Lead custom and ad hoc research studies across The Aspen Group portfolio of healthcare brands as business priorities evolve.
Benefits
- Paid time off
- Health benefits
- Dental benefits
- Vision benefits
- 401(k) savings plan with match
- 15% annual bonus
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What This Job Offers
Job Type
Full-time
Career Level
Senior
