Manager, Consumer Insights

The Marzetti Company • Columbus, OH

1d

About The Position

The Manager, Consumer Insights leads consumer insights strategy and learning agendas that shape brand, innovation, and commercial decisions and drive business growth. The role partners with Marketing, Innovation, Commercial, R&D, Analytics, and other cross-functional leaders to identify critical business questions and translate consumer, category, and market understanding into clear, actionable direction. As a trusted strategic partner and hands-on insights leader, the Manager combines strategic thought leadership, research expertise, and business judgment to embed consumer understanding in key decisions and strengthen insights capabilities across the organization.

The role leads insights learning agendas for key brands, manages research across innovation and commercialization, and develops holistic stories by synthesizing primary research, syndicated data, analytics, and other sources. It uses qualitative and quantitative methods, DIY and agile research platforms, AI-enabled platforms, and analytics tools to accelerate learning and inform timely decisions. The Manager communicates recommendations to senior leaders, manages multiple priorities and research initiatives, and builds organizational confidence and effectiveness in applying consumer insights.

The position works in a normal, quiet office environment and requires occasional travel to plants or meetings.

Requirements

• Bachelor’s degree in Marketing, Business, Market Research, Analytics, or a related field required.
• 5–8+ years of progressive experience in consumer insights, market research, or related roles.
• CPG experience required.
• Hands-on expertise in primary research, including study design, questionnaire development, methodology selection, execution, analysis, and interpretation.
• Fluency in syndicated data, analytics, and research tools, with the ability to independently explore data and generate insights.
• Hands-on experience leveraging DIY and agile research platforms to rapidly test, learn, and iterate; comfort operating in an agile learning environment.
• Ability to synthesize complex information into clear, actionable business recommendations.
• Strong project leadership skills, including managing multiple priorities, navigating ambiguity, and adapting quickly as business needs evolve.
• Proficiency in PowerPoint and Excel.
• Works in a normal office environment and is regularly required to speak, see, hear, sit, stand, talk, type, walk, and bend while moving about the facility.
• Occasional travel to plants or meetings is required.

Nice To Haves

• Advanced degree.
• Experience with visualization tools such as Power BI or Tableau.
• Experience building insights capabilities, tools, or self-service adoption.
• Food and/or retail CPG experience, with large or small companies.

Responsibilities

• Lead consumer insights learning agendas for key brands, aligned with business priorities and focused on questions critical to core and innovation growth.
• Translate business questions into clear research approaches, determining what needs to be learned and how to generate learning with appropriate speed and rigor.
• Manage insights across innovation and commercialization, including opportunity identification, consumer response to concepts, product optimization, and launch learning.
• Partner with Marketing, Innovation, Commercial, R&D, Analytics, and other cross-functional leaders to co-develop learning plans, manage learning loops, and influence decisions with insight-driven recommendations.
• Execute primary research, including study design, questionnaire development, methodology selection, analysis, and interpretation, using qualitative and quantitative approaches as appropriate.
• Leverage DIY and agile research, AI-enabled platforms, and analytics tools to accelerate learning and support timely decisions through iterative learning loops.
• Synthesize primary research, syndicated data, analytics, and other sources into holistic stories, insights, implications, and actions that inform brand and commercial choices.
• Contribute to transformation and strengthen consumer insights capabilities, AI tools, processes, and self-service adoption across the organization.
• Communicate clear, compelling insight recommendations to senior leaders to create alignment and drive action.
• Manage multiple priorities and research initiatives, balancing business needs, speed, rigor, and available resources, and adapting learning plans as priorities change.
• Teach and strengthen insight capabilities and practices across the organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager