Assistant Consumer Insights Manager

Little Caesars•Detroit, MI

2d•Hybrid

About The Position

The Assistant Consumer Insights Manager will serve a critical role in driving the development, analysis, and insights of research supporting strategic, consumer-led initiatives the Little Caesars brand. Reporting to the Consumer Insights Manager, the Assistant Consumer Insights Manager will have a hand in all aspects of primary and secondary research management, including research project management, execution, and recommendation shaping to inform consumer-led, data-driven decisions for the organization. The Assistant Consumer Insights Manager will play a meaningful role throughout the organization, partnering with cross-functional teams (including Media, R&D, and external vendors) to bring insights to inform strategies, and serving as a key player to coordinate details, manage follow-ups, and meet project deadlines. Additionally, this position requires strong analytical skills and an ability to translate data and business analysis into recommendations and actions. Candidates must have a keen view of the external environment including general trends impacting the business, consumer behavior, and competitive activity.

Requirements

Bachelor’s degree in Market Research, Marketing, Psychology, Statistics, Consumer Behavior, Business Analytics or another related field
Minimum of 2-3 years’ experience in consumer research, including various methodologies, sensory research, survey design, consumer and competitive research prior experience with testing questions, analysis and reporting
Excellent analytical skills with a high degree of comfort and dexterity in Excel and an ability to compile, analyze, summarize, and present data to others.
Effective written & verbal communication skills
Possess the highest integrity and ethical standards
Demonstrates strong initiative and self-motivation

Nice To Haves

Experience with analytical tools such as SPSS a plus.

Responsibilities

Lead primary and secondary research supporting brand strategies and new and/or core product initiatives that are consumer centric in driving business priorities.
Design, organize, and conduct a variety of consumer marketing research techniques including, both quantitative and qualitative research.
Partner with multi-disciplinary teams across the organization to understand consumer led questions and objectives to drive research initiatives
Analyze sales and performance data, and provide clear, concise business reporting and story-telling
Support the development, scheduling, and tracking primary research projects
Help build insights recommendations based on primary and secondary research, development insights, and operations impacts
Assist with insights presentations for internal and external communications
Provide additional support to the Consumer Insights team as necessary