Sr. Manager Consumer Insights

The Aspen Group•Chicago, IL

1d•Onsite

About The Position

The Senior Manager of Consumer Insights is the lead insights partner supporting TAG Dental Brand Marketing and Recruitment Marketing/Employer Brand initiatives across The Aspen Group (TAG), as well as custom and ad hoc research across its healthcare brand portfolio. The role serves as an internal consultant, partnering closely with TAG Dental Brand Marketing leadership, Recruitment Marketing, and other business and functional leaders. Based in TAG’s Chicago offices, the position reports to the VP of Insights. The role leads research, measurement, and strategic recommendations to help TAG attract and engage dental consumers and employee talent. It designs and executes research programs, synthesizes findings into actionable insights, supports market intelligence, and mentors junior team members. The Senior Manager also collaborates with colleagues to test, implement, and integrate Recruitment Marketing, Employer Brand, and broader marketing tactics. The position requires approximately 10% travel. The Aspen Group supports healthcare professionals and team members at more than 1,000 health and wellness offices across 47 states. Its consumer-facing businesses include Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, AZPetVet, and Chapter Aesthetic Studio.

Requirements

Bachelor’s degree required.
At least 10 years of relevant professional experience in Market Research or an Insights function.
Experience leading high-functioning, collaborative insights work within an enterprise organization.
Experience leading and driving highly visible, high-impact cross-functional projects.
Familiarity with Qualtrics or similar online data collection and survey platforms, including survey programming and invitation distribution.
Demonstrated experience using AI tools such as Claude, CoPilot, or ChatGPT to improve efficiency in study design, execution, and data synthesis.
Intellectual curiosity, inquisitiveness, thoughtfulness, and strong listening skills.
Strong organizational skills and ability to manage multiple complex projects in a fast-paced, evolving environment.
Strong interpersonal skills and ability to lead through influence and collaborate across functional areas.
Resourceful, motivated self-starter.
Advanced command of MS Office applications, including Excel, PowerPoint, and Word.
Clear, concise, and articulate written and oral communication skills, including when presenting proposed actions.
Ability to travel as necessary, approximately 10%.

Nice To Haves

MBA preferred.
Demonstrated experience in Brand or Employer Brand-related research strongly preferred.

Responsibilities

Serve as the lead insights partner for Brand research conducted for Consumer and Employer Brand stakeholder teams.
Drive research, measurement, and strategic recommendations that shape how TAG attracts and engages dental consumers and employee talent.
Build trusted relationships with Brand Marketing colleagues to understand business needs and align on strategic objectives.
Lead and mentor junior team members in delivering actionable insights that support TAG’s objectives and key results.
Design and execute research programs and studies aligned with stakeholder needs, then synthesize results to improve understanding of consumer, candidate, and employee behavior.
Collaborate with colleagues to test, implement, and integrate Recruitment Marketing, Employer Brand, and broader Marketing tactics.
Expand and maintain a market intelligence process to support organizational needs.
Lead custom and ad hoc research studies across TAG’s healthcare brand portfolio as business priorities evolve.