Brand Insights & Analytics Lead, US Oncology

Takeda•Boston, MA

8d•$160,722 - $242,550•Hybrid

About The Position

Takeda Pharmaceuticals USA, Inc. is seeking a Brand Insights & Analytics Lead, US Oncology. This role involves leading a proactive and systematic approach to understanding brand needs for analytics, reporting, and insights generation. The position requires developing and maintaining key performance indicators (KPIs), providing insights to brand teams, and planning and executing core analytics workstreams such as targeting, segmentation, promotional analytics, and brand performance analytics. The role also involves partnering with market research and competitive intelligence teams to understand customer needs, product awareness, positioning, messaging effectiveness, and the competitive landscape. Staying updated on industry trends and best practices in brand insights and analytics, as well as field execution strategies, is crucial. The role includes participating in the development and consolidation of KPIs and business-driving metrics for brand review meetings, collaborating with advanced analytics teams to gain deeper insights into patient/customer journeys and predictive alerts, and managing expectations while ensuring regular communication. The Brand Insights & Analytics Lead will deliver effective presentations of findings and recommendations to various leadership levels, including the Head of US Insights & Analytics and the US leadership team. Additionally, the role involves transitioning business rules into algorithms for data cohort creation for descriptive, diagnostic, and predictive analysis, and reviewing/modifying programming codes in cloud-based platforms to ensure accuracy when modeling large datasets. Data processing and analysis using statistical software are also key responsibilities. Up to 20% domestic travel is required for workshops, and up to 60% remote work is allowed.

Requirements

Bachelor’s degree in Computer Science or related field
5 years of relevant work experience
Analyze pharmaceutical commercial and healthcare data, including claims, prescription, and patient-level data, using SQL and Excel to generate ad hoc business insights and evaluate brand performance trends
Demonstrate expertise in oncology business analytics, including patient journey analysis, line-of-therapy progression, patient persistency, and sub-national market dynamics, to evaluate commercial performance and translate business challenges into data-driven strategic recommendations
Develop and maintain KPI dashboards and brand performance reports using Tableau and Excel and create executive presentations using PowerPoint to communicate actionable insights and recommendations to stakeholders
Perform customer segmentation, targeting, and promotional analytics using SQL and Python to evaluate prescribing trends, customer behavior, campaign effectiveness
Develop predictive and statistical models using Python, including regression analysis, forecasting, and marketing mix modeling
Execute and review analytical workflows in cloud-based platforms such as Databricks to support promotional effectiveness, business planning, and decision-making

Responsibilities

Lead a proactive & systematic approach to capturing & understanding brand needs for standard & ad-hoc analytics, reporting & insights generation
Develop & maintain brand key performance indicators (KPIs) & provide insights to brand teams
Plan & execute core analytics workstreams including targeting, segmentation, promotional analytics, & brand performance analytics, seamlessly integrating insights across workstreams
Partner with market research & CI team to identify customer needs, product awareness, positioning, messaging/effectiveness & competitive landscape
Stay up-to-date with industry trends & best practices in brand insights & analytics as well as field execution strategies
Participate in development & consolidation of KPI & business driving metrics in support of key brand review meetings
Collaborate with advanced analytics to expand insights on patient/customer journeys & predictive alerts
Develop & manage expectations, highlighting & resolving issues & ensuring regular communication of process enhancements
Deliver effective presentations of findings & recommendations to multiple levels of leadership, including the Head, US Insights & Analytics & US leadership team through various communication channels
Transition business rules into algorithms that create data cohorts for descriptive, diagnostic, & predictive analysis
Review & modify programming codes in cloud-based platforms to ensure accuracy with modeling large sets of data
Process & analyze data using statistical software