Consumer Insights Specialist
Whataburger•San Antonio, TX
•Hybrid
About The Position
The Consumer Insights Specialist turns consumer, category, and market intelligence into business recommendations that inform menu innovation, marketing strategies, promotional effectiveness, and operational decisions. The role uncovers customer priorities to help improve business performance and the Whataburger experience. It partners with cross-functional teams and uses data and research to support key decisions and identify emerging opportunities.
Requirements
- Bachelor's degree or equivalent work experience.
- At least 2 years of experience in consumer insights, market research, analytics, or a related field.
- Experience conducting qualitative and quantitative research.
- Proficiency in survey design and research methodologies.
- Strong analytical and data interpretation skills.
- Experience translating research findings into business recommendations.
- Advanced presentation and storytelling skills.
- Strong project management and organizational abilities.
- Ability to manage multiple priorities in a fast-paced environment.
- Excellent written, verbal, and interpersonal communication skills.
- Proficiency with Microsoft Office applications, especially PowerPoint and Excel.
- Must reside within commuting distance of the San Antonio Home Office.
- Full-time availability; occasional extended hours and travel are required.
Nice To Haves
- Experience supporting consumer-facing, retail, restaurant, QSR, or hospitality brands.
- Familiarity with syndicated research and market intelligence platforms.
- Experience working with consumer segmentation and brand health studies.
- Working knowledge of statistical analysis techniques.
- Experience partnering with cross-functional business teams.
- Curiosity about consumer behavior, marketplace trends, and emerging insights.
- Ability to transform data into clear, persuasive business stories.
- Experience managing external research suppliers and agencies.
Responsibilities
- Lead qualitative and quantitative research projects from design through reporting.
- Translate business challenges into clear research objectives and learning plans.
- Design surveys, discussion guides, and other research methodologies.
- Analyze consumer, category, competitive, and market data.
- Identify trends, opportunities, and emerging consumer behaviors.
- Synthesize complex findings into actionable business insights.
- Develop presentations and recommendations for stakeholders.
- Partner with Marketing, Operations, Finance, and R&D teams to address business needs.
- Manage research timelines, vendors, deliverables, and communications.
- Ensure research quality, data integrity, and methodological rigor.
- Support strategic decision-making with consumer-centric recommendations.
- Monitor industry trends and competitive activity to inform business strategies.
Benefits
- Competitive weekly pay
- Bonus program
- 5 weeks of PTO starting on day one
- Flex weeks
- Paid corporate holidays
- Paid parental leave
- 401(k) match of $1/$1 up to 4%
- Medical, dental, and vision benefits
- Short-term and long-term disability benefits
- Career development and growth opportunities
- Scholarship program for dependents and hardship grant assistance through the Whataburger Family Foundation
- Discounted meals for the employee and a guest
- Cell phone service discounts
- Computer and software discounts
- Fitness and gym discounts
- Awards and recognition
- Retirement celebration program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
