Consumer Insights Manager

Expedia Group•Austin, TX

1d•$110,500 - $155,000

About The Position

Expedia Group’s Integrated Marketing & Creative team develops tailored marketing strategies for its brands to build strong connections and cohesive experiences for travelers and partners. The Consumer Insights Manager will lead research supporting Expedia Group’s brands, including its loyalty program, and broader business priorities. The role turns research into clear, actionable insights that help build traveler-centric brands and drive business outcomes. The manager leads end-to-end primary quantitative and qualitative research, supports ad hoc research across brands and business lines, and helps establish best practices for measuring and acting on traveler insights. The role manages vendor and partner relationships, works across functions to embed insights in strategy and execution, and presents compelling narratives and recommendations to audiences including senior stakeholders.

Requirements

At least 6 years of experience in consumer, market, or marketing research and insights in an agency, client-side, or combined setting.
Strong track record of delivering insights that inform brand and marketing strategy.
Experience leading research for loyalty programs, membership programs, or an equivalent area.
Ability to independently translate business questions into research objectives and lead research projects end-to-end.
Deep experience with quantitative research methodologies, including survey design, data analysis, advanced analytic approaches, and storytelling.
Strong experience with qualitative research methodologies and leading initiatives end-to-end.
Ability to work hands-on with data and research outputs to create clear, engaging stories and visualizations that drive action.
Proven stakeholder management and influencing skills, including the ability to influence senior leaders’ decisions.
Ability to navigate complex, global, matrixed organizations and build relationships across functions and geographies.
Ability to collaborate with marketing, creative, analytics, UXR, and product partners to translate insights into concrete strategies, plans, and actions.
Excellent project management skills, including juggling multiple work streams, prioritizing effectively, and maintaining attention to detail in a fast-paced environment.
Strong attention to detail and critical-thinking skills.

Responsibilities

Lead end-to-end primary quantitative and qualitative research, from framing problems and designing approaches through analysis, storytelling, and activation of insights.
Support ad hoc qualitative and quantitative research needs across brands and business lines, including brand, product, marketing, and broader business questions.
Help define and evolve best practices, frameworks, and playbooks for measuring, learning from, and acting on traveler insights.
Independently manage vendor and partner relationships.
Partner with Integrated Marketing, Loyalty, UXR, Analytics, Product, and other cross-functional teams to integrate insights into strategy, planning, creative development, and in-market optimization.
Synthesize complex data into compelling, actionable narratives tailored to diverse audiences, including senior stakeholders.
Communicate findings and recommendations clearly and persuasively to influence marketing, communications, creative, and broader business strategies.