Consumer Insights Manager - Consumer Insights, Market Research

The Consortium•Washington, DC

23h

About The Position

The Consumer Insights Manager leads the design, execution, and delivery of consumer research initiatives that support strategic business decisions. The role manages research projects end to end, generates actionable insights from complex data, and partners with stakeholders to advance organizational priorities. The ideal candidate has extensive research experience, strong statistical analysis skills, and the ability to translate data into meaningful recommendations. The role also serves as a subject matter expert, advising cross-functional teams on research methods, data interpretation, and strategic recommendations. It involves presenting findings to internal leadership and external healthcare stakeholders and clients, monitoring industry and consumer trends, and contributing to continuous improvement of research processes and knowledge sharing.

Requirements

Bachelor's degree in Market Research, Statistics, Psychology, Sociology, Public Health, Business, Economics, or a related field.
5+ years of experience in consumer insights, market research, customer research, or related analytical roles.
Experience managing research projects from inception through delivery.
Strong survey design and development experience.
Advanced quantitative research and statistical analysis skills.
Experience working with research platforms and data analysis tools, including MRI.
Proven ability to manage multiple projects and stakeholders simultaneously.
Strong written, verbal, and presentation skills.

Nice To Haves

Healthcare industry experience or expertise.
Master's degree in a related field.
Experience supporting healthcare clients or healthcare-focused research initiatives.
Experience managing external research vendors and agency partners.
Knowledge of advanced statistical techniques, multivariate analysis, and consumer segmentation methodologies.

Responsibilities

Lead and manage quantitative and qualitative research projects from planning through implementation and reporting.
Design, develop, and administer consumer surveys and research methodologies to address business needs.
Conduct primary and secondary research to generate actionable consumer insights.
Develop research plans, project timelines, budgets, and RFPs, and manage research vendors.
Analyze complex datasets using statistical techniques and synthesize findings into clear business recommendations.
Create presentations, reports, dashboards, and data visualizations for senior leaders and stakeholders.
Advise cross-functional teams on research methodologies, data interpretation, and strategic recommendations.
Present research findings to internal leadership and external healthcare stakeholders and clients.
Monitor industry trends, consumer behaviors, healthcare market dynamics, and emerging research methodologies.
Serve as a subject matter expert and contribute to continuous improvement of research processes and knowledge-sharing initiatives.