Market Research & Consumer Insights Business Partner

Project Management Institute

1d•$123,000 - $142,800

About The Position

PMI is seeking a strategic, forward-thinking Market Research and Consumer Insights Business Partner to turn data into insights that drive business impact. In this senior-level role, the position serves as a trusted advisor to business leaders, identifying market trends, consumer needs and behaviors, and opportunities to shape the organization’s future. The role leads high-impact research initiatives and translates complex findings into actionable strategies that inform business decisions, innovation, and long-term growth. The Business Partner works with executive and senior leadership and with marketing, product development, community, strategy, growth, and sales teams. The role aligns insights with business priorities and helps shape decisions across the organization. It also serves as the primary insights partner for assigned functions, escalating enterprise-wide or cross-portfolio issues to the Director as needed, and mentors junior researchers and analysts. The position requires 10 or more years of experience in market research, consumer insights, or strategic consulting; a bachelor’s degree in a related field; and expertise in qualitative and quantitative research and advanced analytical techniques. A master’s degree, MBA, or relevant advanced degree is strongly preferred. Travel is 10–20%.

Requirements

Bachelor’s degree in market research, business, marketing, psychology, statistics, economics, or a related field.
Minimum of 10 years of experience in market research, consumer insights, or a strategic consulting role.
Proven track record leading complex research projects and delivering insights that drive business outcomes.
Experience working with senior leadership and managing high-stakes projects.
Expertise in qualitative and quantitative research methods and advanced analytical techniques.
Advanced experience identifying research objectives, planning methodologies, and maximizing data reliability for complex research initiatives.
Advanced experience presenting market research analysis to executive audiences.
Advanced experience with discrete choice, MaxDiff, regression, factor analysis, and cluster analysis.
Ability to think strategically and holistically about market trends, consumer behavior, and competitive dynamics.
Proven experience developing actionable strategies that drive business impact.
Strong analytical skills and proficiency in statistical analysis and modeling techniques.
Expertise in data analysis software such as SPSS, R, or Python.
Exceptional communication and presentation skills, including the ability to explain complex findings clearly, concisely, and compellingly.
Ability to influence stakeholders and build alignment through storytelling and evidence-based recommendations.
Strong project management skills and ability to manage multiple projects and deadlines simultaneously.
Attention to detail and ability to ensure the quality and accuracy of research deliverables.
In-depth knowledge of data collection and measurement methodologies.
Experience with complex quantitative survey design and qualitative discussion guide development.
Proficiency in PMI’s business language, English.
Proven ability to mentor and develop junior team members.
Travel requirement of 10–20%.

Nice To Haves

Master’s degree, MBA, or relevant advanced degree is strongly preferred.
International experience and sensitivity to cultural differences are highly desirable.
Experience working in a highly matrixed global organization is beneficial.

Responsibilities

Frame business questions with stakeholders and translate them into clear, decision-oriented research objectives; challenge assumptions and focus research on decisions.
Lead the design and execution of advanced market research, including segmentation, conjoint analysis, pricing research, brand equity studies, and consumer satisfaction research.
Develop research frameworks and methodologies tailored to strategic business objectives.
Oversee external research agencies and vendors to ensure research deliverables are reliable and high quality.
Synthesize primary research, secondary data, and market trends to develop a comprehensive understanding of the market landscape.
Translate research findings into strategic recommendations for product development, marketing, and business growth.
Advise senior leadership on consumer trends, market opportunities, and competitive positioning.
Research emerging trends, competitive shifts, and new market opportunities; maintain current knowledge of market conditions, competitors, and industry developments.
Use emerging analytics tools, automation, and GenAI where appropriate to accelerate insight generation and storytelling.
Work with marketing, product, and sales teams to align insights with brand strategies, product innovation, and go-to-market plans.
Lead workshops and brainstorming sessions that integrate consumer insights into product development and marketing campaigns.
Promote data-driven decision-making and the value of insights in strategic planning.
Build relationships with internal and external stakeholders, including executive leaders, product managers, and external partners.
Present research findings and recommendations to senior leaders and other stakeholders, ensuring clear understanding and buy-in.
Serve as the point of contact for high-impact research initiatives and strategic consulting.
Act as the primary insights partner for assigned functions and escalate enterprise-wide or cross-portfolio issues to the Director as needed.
Mentor and guide junior researchers and analysts in research design, data analysis, and professional development.