Manager, Global Consumer Insights & Research
About The Position
The NFL's Marketing Strategy, Planning & Insights team serves as a center of excellence for the League, shaping how the NFL grows fans, strengthens the brand, and drives engagement across the U.S. and international markets. The team brings together consumer insights, audience strategy, business planning, initiative-level strategy, and performance measurement to ground decisions in fan understanding, market dynamics, and business priorities. Partnering across business functions and key stakeholders (e.g., the 32 NFL Clubs, partners), the team delivers actionable insights, strategic guidance, and planning frameworks that inform both long-term strategy and day-to-day decisions. Within this team, Consumer Insights designs and conducts primary research, integrates syndicated and first-party data, and delivers actionable insights across global fan development, brand health, media, live events, marketing effectiveness, partnerships, social responsibility, and player-related priorities. The Manager, Global Strategic Insights supports research development, analysis, and insights generation to inform global fan development and business growth. The role conducts and synthesizes primary research, syndicated sources, first-party data, and market intelligence to ensure Leaguewide decision-making is grounded in a fan-first perspective.
Requirements
- 5+ years of relevant experience in consumer insights, market research, strategy, analytics, or a related field.
- Ability to translate business questions into research objectives and quantitative or qualitative research plans.
- Demonstrated ability to synthesize complex findings and communicate concise, actionable insights to varied stakeholders.
- Strong data visualization and storytelling skills, with experience creating executive-ready presentations and insight-driven reports.
- Strong project management, cross-functional collaboration, and relationship-building skills in a fast-paced environment.
- Experience with research methods such as segmentation, surveys, ethnography, interviews, and focus groups, plus familiarity with syndicated media measurement and applied analytics.
- Proficiency with analytical tools such as Microsoft Excel, SPSS, or Q.
- Bachelor's degree in a relevant discipline or equivalent professional experience.
Nice To Haves
- Experience managing vendors and/or analysts; strong people management capabilities preferred.
- Familiarity with sports and entertainment; knowledge of media and live events is a plus.
- Experience working with global or multinational businesses and measurement frameworks strongly preferred.
- Spanish, Portuguese, French, and/or German language proficiency is a plus.
- Master’s degree in Market Research preferred.
Responsibilities
- Monitor fandom, avidity, engagement, and brand health, as well as the drivers of and barriers to each.
- Analyze cultural, behavioral, and regional differences to identify opportunities to acquire, develop, engage, and monetize fans.
- Leverage NFL-specific and macro landscape insights to support the development of audience-level strategies by demographic, market, and other relevant segmentation lenses, such as engagement level and football knowledge.
- Support strategic analyses, forecasts, scenario planning, and performance measurement tied to near- and long-range priorities.
- Connect fan behavior, research findings, and marketplace trends to business opportunities and actionable recommendations.
- Develop executive-ready presentations, memos, and key planning documents.
- Support qualitative and quantitative research from objective setting and methodology selection through questionnaire or discussion guide development, analysis, and reporting.
- Manage day-to-day stakeholder and vendor coordination, timelines, and deliverables across multiple projects.
- Synthesize primary research, syndicated data, first-party information, and secondary sources into concise, story-driven visuals and recommendations using best-in-class practices.
- Measure brand campaigns, creative effectiveness, audience sentiment, cultural relevance, and other equity measures across markets and fan segments.
- Analyze broadcast, streaming, direct-to-consumer, content, and emerging viewing experiences to inform audience growth, media, product, and marketing strategies.
- Evaluate new products, events, experiences, and fan engagement initiatives across the NFL ecosystem.
- Build collaborative relationships across the League, Clubs, markets, and external research partners, advocating for fan-centric, insight-driven decisions.
- Communicate complex research through clear, concise storytelling tailored to varied audiences.
- Coordinate multiple workstreams while maintaining quality, timing, and business relevance.
- Support junior team members through coaching and project guidance, and improve research processes, reporting standards, and insight socialization.
Benefits
- Comprehensive benefits offerings
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What This Job Offers
Job Type
Full-time
Career Level
Manager
