Senior Manager, Consumer Insights

T-Mobile•Bellevue, WA

1d•$127,400 - $229,900

About The Position

The Senior Manager, Consumer Insights leads a team that turns consumer understanding into decisions and direction for T-Mobile’s marketing and product leaders. The role develops a forward-looking perspective, balances long-term strategic research with fast-turn insights, promotes adoption of emerging consumer research technologies, and manages selected innovative partners to increase the research organization’s impact. The position leads primary research that combines qualitative depth with quantitative scale, from research design and analysis through synthesis and presentation of actionable recommendations. It partners with business owners and fellow leaders to shape annual research plans, direct research spending, and embed insights in planning and decision cycles. The role also analyzes existing consumer data—including unstructured feedback and customer interactions—to track satisfaction, usage, and behavior over time. As a senior-level partner to business leaders, the Senior Manager brings strong business understanding and influences decisions and strategies. The role manages vendor relationships and spending within its budget areas, evaluates where to build capabilities in-house versus buying external services, and coaches and develops research professionals. Success is measured by the quality of the decisions and strategies the team influences, the capabilities it builds, and the growth of its people. Travel is required.

Requirements

Bachelor's degree and 7 years of related work experience, or an equivalent combination of education and experience.
Business acumen.
Business case development.
Capability building and change leadership.
Emerging research technology and AI-enabled research.
Cross-functional project management.
Customer insights.
Executive influence.
Data analysis.
Market research.
Mixed-methods research.
Qualitative research.
Quantitative research.
Storytelling.
Strategic thinking.
Vendor management.
At least 18 years of age.
Legally authorized to work in the United States.

Nice To Haves

Degree in Marketing, Psychology, Behavioral Science, Business, Data Analytics, or a related field.
4–7 years of marketing research experience on consumer products, on the vendor or client side.
4–7 years of experimental research design experience and training.
4–7 years of experience using syndicated research in an analyst, planning, or product management function, with demonstrated ability to research topics and deliver insights addressing business or customer questions.
4–7 years of direct experience in US wireless, consumer electronics, or technology industries.
4–7 years of direct collaboration with marketing or sales professionals to provide information or solutions.
4–7 years of experience leading or managing teams of professionals in similar positions.
Demonstrated experience adopting new research technologies or AI tools and putting them into practice, with concrete examples of what worked.
Track record of building in-house capability, such as moving research or analytics work from vendors to internal teams.
Experience handling both long-horizon strategic work and quick-turn insights, and determining which approach a question requires.
Strong business acumen, including the ability to discuss business drivers and decisions credibly with senior leaders.
History of influencing senior stakeholders with a point of view, not just findings.
Experience analyzing unstructured data at scale, such as open-ended responses, social conversation, or customer interactions, including with AI-enabled tools.
Consulting experience with a major consulting firm.
Coaching and talent development.
Insights automation.

Responsibilities

Help shape the vision and agenda for consumer insights by defining enduring business questions, developing a proactive point of view, and bringing it to senior leaders.
Lead primary research combining qualitative depth with quantitative scale, including research design, analysis, synthesis, and presentation of actionable recommendations to business stakeholders.
Partner with business owners and fellow leaders to build the annual research plan, determine research spending priorities, and embed insights into planning and decision cycles.
Evaluate, pilot, and adopt emerging research technologies, including AI-enabled analysis, automated reporting, and new methods; select innovative partners and shift work in-house where appropriate.
Deliver fast-turn insights using always-on data, AI-assisted analysis, rapid methods, and existing consumer data.
Analyze consumer data, including unstructured sources such as open-ended feedback and customer interactions, to track satisfaction, usage, and behavior over time.
Lead, coach, and develop a team of research professionals while setting a high bar for quality, curiosity, and strategic impact.
Manage vendor relationships and spending within the team's budget areas, select partners, ensure on-time and on-budget delivery, and assess where to build versus buy.
Perform other duties or projects as assigned by business management.
Travel as required.

Benefits

Competitive base salary and compensation package.
Annual stock grant and employee stock purchase plan.
401(k).
Access to free, year-round money coaches.
Medical, dental, and vision insurance.
Flexible spending account.
Paid time off and up to 12 paid holidays.
Paid parental and family leave.
Family-building benefits, back-up care, enhanced family support, and childcare subsidy.
Tuition assistance and college coaching.
Short- and long-term disability coverage.
Voluntary AD&D, accident, life, disability, and long-term care coverage.
Mobile service and home internet discounts for eligible employees.
Pet insurance for eligible employees.
Commuter and transit programs for eligible employees.
Annual bonus or periodic sales incentive or bonus, based on role and eligibility.