Senior Manager, Consumer Insights

T-Mobile•Bellevue, WA

13h

About The Position

T-Mobile is seeking a senior leader to guide a consumer insights team that turns consumer understanding into decisions and direction for marketing and product leaders. The role shapes the team’s research agenda, establishes a proactive point of view, and balances long-term strategic work with fast-turn insights. It leads primary research combining qualitative depth and quantitative scale, analyzes consumer data, and presents clear recommendations to business stakeholders. The Senior Manager partners with business leaders to build the annual research plan, allocate research spending within the team’s budget areas, and embed insights into business planning and decision cycles. The role evaluates and adopts emerging research technologies, including AI-enabled tools and automated reporting, selects innovative partners, and determines when work should be brought in-house. It also leads, coaches, and develops research professionals and manages vendor relationships, delivery, and spend. Success is measured by the quality of decisions and strategies the team influences, the capabilities it builds, and the growth of its people. Travel is required.

Requirements

Bachelor’s degree and 7 years of related work experience, or an equivalent combination of education and experience.
At least 18 years of age.
Legally authorized to work in the United States.
Business acumen.
Business case development.
Capability building and change leadership.
Emerging research technology and AI-enabled research.
Cross-functional project management.
Customer insights.
Executive influence.
Data analysis.
Market research.
Mixed-methods research.
Qualitative research.
Quantitative research.
Storytelling.
Strategic thinking.
Vendor management.

Nice To Haves

A degree in Marketing, Psychology, Behavioral Science, Business, Data Analytics, or a related field.
4–7 years of marketing research experience involving consumer products, on either the vendor or client side.
4–7 years of experimental research design experience and training.
4–7 years of experience using syndicated research in an analyst, planning, or product management function, with the ability to research specific topics and deliver insights addressing business or customer questions.
4–7 years of direct experience in US wireless, consumer electronics, or technology industries.
4–7 years of direct interaction and collaboration with marketing or sales professionals to provide information or solutions.
4–7 years of experience leading or managing teams of professionals in similar roles.
Demonstrated experience adopting new research technologies or AI tools and putting them into practice, with concrete examples of what worked.
A track record of building in-house capability, such as moving research or analytics work from vendors to internal teams.
Experience balancing long-horizon strategic work with quick-turn insights and determining which approach a question requires.
Strong business acumen and the ability to discuss business drivers and decisions credibly with senior leaders.
A history of influencing senior stakeholders with a point of view, not just findings.
Experience analyzing unstructured data at scale, such as open-ended responses, social conversation, or customer interactions, including with AI-enabled tools.
Consulting experience with a major consulting firm.
Coaching and talent development.
Insights automation.

Responsibilities

Help shape the vision and agenda for consumer insights by defining enduring business questions, developing a proactive point of view, and bringing it to senior leaders.
Lead primary research that combines qualitative depth with quantitative scale, including research design, analysis, synthesis, and presentation of actionable recommendations.
Partner with business owners and fellow leaders to build the annual research plan, determine research spending priorities, and embed insights into planning and decision cycles.
Evaluate, pilot, and adopt emerging research technologies, including AI-enabled analysis, automated reporting, and new methods; select innovative partners and shift work in-house where appropriate.
Deliver fast-turn insights using always-on data, AI-assisted analysis, rapid methods, and existing consumer data.
Analyze consumer data, including unstructured sources such as open-ended feedback and customer interactions, to track satisfaction, usage, and behavior over time.
Lead, coach, and develop a team of research professionals, setting expectations for quality, curiosity, and strategic impact.
Manage vendor relationships and spending within the team’s budget areas, select partners, ensure on-time and on-budget delivery, and assess where to build versus buy.
Perform other duties or projects as assigned by business management.

Benefits

Competitive base salary and compensation package.
Annual stock grant and employee stock purchase plan.
401(k) and access to year-round money coaches.
Annual bonus or periodic sales incentive or bonus for eligible employees.
Medical, dental, and vision insurance.
Flexible spending account.
Paid time off and up to 12 paid holidays.
Paid parental and family leave.
Family building benefits, back-up care, enhanced family support, and childcare subsidy.
Tuition assistance and college coaching.
Short- and long-term disability coverage.
Voluntary AD&D, accident, life, disability, and long-term care coverage.
Mobile service and home internet discounts for eligible employees.
Pet insurance for eligible employees.
Commuter and transit programs for eligible employees.