Consumer Insights Manager

Expedia•Seattle, WA

16h

About The Position

Expedia Group’s Integrated Marketing & Creative team develops tailored marketing strategies for its brands to build strong connections and cohesive experiences for travelers and partners. The Consumer Insights Manager helps build traveler-centric brands and deliver business-driving insights across Expedia Group. The role leads research for the company’s brands, including its loyalty program, and supports broader business priorities. It combines end-to-end primary research with cross-functional partnership, insight storytelling, and activation to inform strategy and decisions.

Requirements

At least 6 years of experience in consumer, market, or marketing research and insights in an agency, client-side role, or a combination.
Proven track record of delivering insights that inform brand and marketing strategy.
Experience leading research for loyalty programs, membership programs, or an equivalent area.
Ability to independently translate business questions into research objectives and lead research projects end-to-end.
Deep experience with quantitative research methods, including survey design, data analysis, applying and interpreting advanced analytic approaches, and storytelling.
Strong experience with varied qualitative research methods and leading qualitative initiatives end-to-end.
Ability to work hands-on with data and research outputs to build clear, engaging stories and visualizations that drive action.
Proven stakeholder management and influencing skills, including the ability to influence senior leaders’ decisions.
Ability to navigate complex, global, matrixed organizations and build relationships across functions and geographies.
Ability to collaborate with marketing, creative, analytics, UXR, and product partners to translate insights into concrete strategies, plans, and actions.
Excellent project management skills, including managing multiple work streams, prioritizing effectively, and maintaining attention to detail in a fast-paced environment.
Strong attention to detail and critical thinking skills.

Responsibilities

Lead end-to-end quantitative and qualitative primary research, from framing problems and designing approaches through analysis, storytelling, and activation of insights.
Support ad hoc qualitative and quantitative research across brands and business lines, addressing brand, product, marketing, and broader business questions.
Serve as a Center of Excellence for business and brand insights, helping define and evolve best practices, frameworks, and playbooks for measuring, learning from, and acting on traveler insights.
Independently manage vendor and partner relationships.
Partner with Integrated Marketing, Loyalty, UXR, Analytics, Product, and other cross-functional teams to integrate insights into strategy, planning, creative development, and in-market optimization.
Synthesize complex data into compelling, actionable narratives tailored to diverse audiences, including senior stakeholders.
Clearly and persuasively communicate findings and recommendations to influence marketing, communications, creative, and broader business strategies.