Consumer Insights Manager
About The Position
The Consumer Insights Manager ensures the voice of the consumer is represented in business decisions and manages multiple categories within the Ninja portfolio. The role reports directly to the Director of Consumer Insights and works cross-functionally with stakeholders in R&D, Engineering, Brand, and Product Development, drawing on a wide range of data sources. The manager brings consumer research expertise and a leadership mindset to help shape product development and marketing strategy. The role presents insights to SharkNinja executives, including the CEO, CCO, and EVPs, and translates consumer feedback, latent needs, and dissatisfaction into innovation recommendations. It involves guiding early product development, identifying unmet consumer needs, synthesizing research into actionable strategic insights, and autonomously serving as a subject matter expert. The manager owns the development, management, and execution of research plans within established budget guidelines.
Requirements
- Bachelor’s degree focused on Marketing, Psychology, or an applicable quantitative discipline.
- 5–10 years of consumer research experience using both qualitative and quantitative methodologies.
- Expertise in consumer insight methodologies across qualitative and quantitative research.
- Expertise in concept testing, TURF, pricing sensitivity studies, packaging tests, online shelf assessments, and in-store shelf assessments.
- Expertise in moderating focus groups and one-on-one interviews.
- Strong project management, organizational, analytical, strategic thinking, and critical thinking skills.
- Ability to present complex findings clearly and turn them into actionable recommendations.
- Confidence presenting insights and recommended actions to executives, including the CEO.
- Ability to synthesize information from varied sources, focusing on relevance and opportunities for impact.
- Ability to manage shifting priorities and resources and create value when paths are not defined.
- Attention to detail while maintaining a grasp of the broader picture.
Nice To Haves
- Exposure to early-stage product development and defining product directions with multifunctional partners from a consumer and business perspective.
- Exposure to in-home usability testing (IHUTs).
- Exposure to and understanding of the CPG industry.
- Thought leadership in designing new or creative research methodologies.
Responsibilities
- Present insights to SharkNinja executives, including the CEO, CCO, and EVPs, using storytelling to influence product development and marketing strategy.
- Identify unmet consumer needs that can inform new product and feature offerings.
- Guide early product development by listening empathetically and observing consumer behavior to uncover non-obvious needs.
- Translate consumer feedback, latent needs, and dissatisfaction into innovation recommendations.
- Synthesize insights to communicate the broader strategic picture and influence decisions.
- Operate autonomously as a subject matter expert within the consumer insights team.
- Develop, manage, and execute research plans within established budget guidelines.
- Work cross-functionally with stakeholders including R&D, Engineering, Brand, and Product Development.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible spending accounts
- Health savings accounts with company contribution
- 401(k) retirement plan with matching
- Employee stock purchase program
- Life insurance
- Accidental death and dismemberment insurance
- Short-term disability insurance
- Long-term disability insurance
- Paid time off
- Company holidays
- Parental leave
- Identity theft protection
- Pet insurance
- Pre-paid legal insurance
- Back-up child and eldercare days
- Product discounts
- Referral bonus program
- Wellness programs
- Learning programs
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What This Job Offers
Job Type
Full-time
Career Level
Manager
