Consumer Insights Manager

SharkNinja•Needham, MA

13h•$93,800 - $125,000

About The Position

SharkNinja is a global product design and technology company with the Shark and Ninja brands, creating lifestyle products for consumers around the world. The company is headquartered in Needham, Massachusetts and has more than 4,100 associates. The Consumer Insights Manager ensures that the voice of the consumer informs business decisions and manages multiple categories within the Ninja portfolio. The role reports directly to the Director of Consumer Insights and works cross-functionally with teams and stakeholders including R&D, Engineering, Brand, and Product Development. The manager uses consumer research and strategic thinking to identify needs, influence product development and marketing strategy, and guide early product development. The role requires hands-on experience across qualitative and quantitative research, strong project management and analytical skills, and the ability to communicate complex findings in an accessible, actionable way. The manager will work autonomously as a subject matter expert, manage research plans and execution within budget guidelines, and present insights to senior executives, including the CEO.

Requirements

Bachelor’s degree with a focus on Marketing, Psychology, or an applicable quantitative discipline.
5–10 years of consumer research experience in qualitative and quantitative research methodologies.
Expertise in consumer insight methodologies across qualitative and quantitative research.
Expertise in Concept Testing, TURF, Pricing Sensitivity Studies, Packaging Test, Online Shelf Assessments, and In-Store Shelf Assessments.
Expertise in moderating focus groups and one-on-one interviews.
Strong project management, organizational, analytical, strategic thinking, and critical thinking skills.
Confidence presenting insights and actions to executives throughout the organization, including the CEO.
Ability to present complex findings in an easy-to-understand and actionable way.
Ability to synthesize information from various sources, focusing on relevance and opportunities for impact.
Ability to manage shifting priorities and resources, create direction when paths are not defined, and add value.
Attention to detail while maintaining a grasp of the big picture.

Nice To Haves

Exposure to early-stage product development and defining new product directions with multifunctional partners from a consumer and business perspective.
Exposure to In Home Usability Testing (IHUTs).
Exposure to and understanding of the CPG industry.
Thought leadership in designing new or creative research methodologies to advance insights.

Responsibilities

Present consumer insights to SharkNinja executives, including the CEO, CCO, and EVPs, to influence product development and marketing strategy.
Identify unmet consumer needs and guide very early product development through empathetic listening and observation.
Translate consumer feedback, latent needs, and dissatisfaction into innovation recommendations.
Synthesize research findings into strategic insights and communicate the bigger picture to influence decisions.
Operate autonomously as a subject matter expert within the consumer insights team.
Own the development, management, and execution of research plans within established budget guidelines.
Collaborate with multifunctional partners and stakeholders, including R&D, Engineering, Brand, and Product Development.