Senior Manager, Consumer Insights

Keurig Dr Pepper•Frisco, TX

11h•$130,700 - $165,000

About The Position

At Keurig Dr Pepper (KDP), the consumer is at the heart of business decisions. The Senior Manager, Consumer Insights ensures the voice of the consumer informs marketing decisions involving innovation, brand strategy, positioning, consumer communication, and targeting. Reporting directly to the Vice President of Consumer Insights, this role leads the development of business insights and trends and assesses the consumer, marketplace, and portfolio impact of launches. The role owns the insights agenda and research learning plans, provides thought leadership in complex strategic discussions, and integrates research tools and techniques to identify growth opportunities. It synthesizes macro and category trends, competitive intelligence, and primary research into strategic recommendations for categories and brands. The position partners with Brand, Innovation, Marketing, and Commercial teams to create consumer-centric strategies, innovation, communications, and selling stories, while developing insight tools and compelling research outputs that influence stakeholders and drive action.

Requirements

Bachelor’s degree or MBA from an accredited institution, with a major in Business, Marketing, Market Research, Psychology, Sociology, or a related field.
At least 7 years of consumer market research experience, including study design, management, and application of various types of market research.
At least 3 years of CPG experience.
Strong commercial knowledge and financial acumen.
Strong storytelling skills and ability to communicate insights and influence stakeholders.
Ability to use analytics and sound business judgment to make data-driven decisions.
Collaborative, change-agent mindset and ability to thrive in a competitive, fast-paced environment.
Travel of 10–15% may be required based on business needs.

Responsibilities

Own the insights agenda, execute learning plans, and recommend strategic implications.
Provide thought leadership and co-lead teams in complex strategic discussions and projects.
Integrate research tools and techniques to design, implement, and manage complex strategic research.
Identify growth opportunities.
Synthesize macro and category trends, competitive intelligence, and primary research to inform category- and brand-specific actions.
Collaborate across functions and with Cold Beverage teams to support business strategies and annual operating plan objectives.
Support Brand and Innovation teams in developing long-term product and brand strategies and annual brand marketing plans, including business objectives, consumer and channel strategies, and marketing-mix translation.
Own consumer insight development and deliverables, translating insights into actionable marketing plans.
Communicate brand unique selling propositions to consumers, customers, cross-functional partners, and senior management.
Lead development and implementation of new insight tools, methodologies, analyses, and reporting approaches within budget constraints.
Use storytelling to develop impactful reports and outputs that influence stakeholders and drive action across brands and categories.
Help Brand Marketing, Innovation, and Commercial teams develop consumer-centric innovation and compelling selling stories informed by brand equities and category dynamics.
Drive organizational and customer engagement behind brand strategies, align priorities, and support strong execution.
Set high performance standards, measure success, and adjust plans to deliver against the growth agenda.
Inspire, coach, challenge, and develop others through authentic leadership.