Director, Consumer Insights & Analytics

Dow Jones•New York, NY

5d•$180,000 - $205,000•Hybrid

About The Position

The Director, Consumer Insights & Analytics will establish a shared source of truth about Dow Jones customers and the consumer business to inform decisions about growth in core products and new ventures. The role collaborates with analytics and research teams across Dow Jones to harmonize metrics, align on a shared view of the customer, and promote insights-led decisions among senior leaders. It combines strategy, storytelling, research, and hands-on analytical ownership, initially consolidating varied measurements, research, data, and analysis from the consumer group into coherent, actionable customer insights. The Director is accountable for official consumer metrics and will create the dashboards and reporting used to manage the business. This person will synthesize cross-functional inputs into a clear account of performance, its drivers, and recommended actions. The position works on-site in Dow Jones’s Midtown Manhattan office three days per week and reports to the SVP, Consumer Ventures & Strategy.

Requirements

12+ years of consumer-focused experience in strategic analytics, data, and/or insights roles.
Experience owning business-critical metrics, executive dashboards, and recurring performance reporting in a complex cross-functional environment.
Ability to influence senior stakeholders and navigate complex organizations.
Proficiency with SQL, data warehouses, and business-intelligence and visualization tools, including the ability to build and quality-control dashboards directly.
Strong analytical judgment, including distinguishing signal from noise, connecting movements across a funnel, and selecting appropriate benchmarks or comparisons.
Fluency with AI and ideas for using it in synthesis and research.
Deep interest in the future of media and content businesses, with ideas about how to navigate changes in the industry.
Willingness to work in the Midtown Manhattan office at least three days each week.

Nice To Haves

Experience at a top-tier consulting firm and/or a high-performing internal corporate strategy or insights team.
Experience in a B2C subscription business and a deep understanding of subscription drivers and metrics, including conversion, starts, churn and retention, ARPU, CAC, and LTV.
Experience deploying AI tools across an analytics or strategy function.
Media and/or content experience.

Responsibilities

Develop familiarity with Dow Jones data and research sources, identifying gaps and limitations.
Create a unified, coherent, executive-level understanding of customers using existing sources and new sources developed with internal teams.
Own consumer metric definitions, governance, and official reporting, establishing a consistent source of truth across Finance, Marketing, Technology, Product, Strategy, and Consumer leadership.
Build, maintain, and continually improve dashboards and recurring reports tracking the consumer business.
Own the end-to-end business performance narrative by investigating performance movements with functional teams, testing explanations, identifying trends, and recommending action.
Collaborate with analytics and insights colleagues in product, marketing, and Dow Jones newsrooms.
Translate insights into recommendations on roadmap, pricing, and retention.
Conduct proactive analyses and opportunity sizing to identify subscriber and revenue growth opportunities.
Track AI, platform, and consumer behavior shifts and incorporate relevant signals into strategy.
Identify ways to automate and enrich reporting using AI tools.