Director, Analytics Insights

Horizon Media•New York, NY

23h•Hybrid

About The Position

Horizon Media is hiring a Director, Analytics Insights to lead client-facing analytics work and manage client expectations across multiple engagements. The role partners with media planning and brand strategy teams to establish KPIs and reporting approaches aligned with campaign and brand goals, and helps develop clear, digestible dashboards. The Director analyzes reported data, identifies relevant findings, and communicates concise, actionable insights to internal and external stakeholders, including client analytics teams and senior leaders such as CMOs. The position requires a thorough understanding of digital and traditional/linear media metrics across brand and direct-response contexts, strong business acumen, superior client service, and the ability to communicate technical findings in accessible language. The Director also contributes thought leadership in digital advertising, media strategy, and measurement. Preferred experience includes building and mentoring analytics teams, developing attribution models, and identifying opportunities to productize and sell analytics solutions. Horizon describes itself as an innovative marketing and advertising firm committed to belonging, diversity, equity, and inclusion.

Requirements

Thorough understanding of digital and linear/traditional metrics from both brand and direct-response perspectives.
Track record of building analytic approaches across a broad mix of clients.
Strong business acumen and superior client service skills.
Strong analytical skills, including analyzing raw data, drawing conclusions, and summarizing actionable recommendations and forecasted outcomes or implications.
Excellent verbal and written communication skills, including the ability to explain technical findings in layman's terms.
Supporter and advocate of diversity, equity, and inclusion.

Nice To Haves

Experience building teams and managing, training, and mentoring junior staff in digital analytics, measurement, and recommendations.
Expert knowledge of DoubleClick/DART, MediaMind, Omniture, and Google Analytics.
Exposure to mobile, social, and tablet measurement approaches and understanding of multi-touch attribution in media evaluation.
Experience building customized multi-channel attribution models, either internally or using platforms such as VisualIQ, Adometry, Convertro, or C3.
Expertise with ad servers and verification tools such as Google Marketing Cloud and DoubleVerify.
Expertise with demand-side platforms such as The Trade Desk.
Expertise with site and app analytics tools such as Google Analytics and Kochava.
Expertise with social listening tools such as Netbase.
Expertise with data management platforms such as Neustar.
Expertise with research vendors such as Kantar and YouGov.
Experience with Microsoft Office Suite, including Word, Excel, and PowerPoint.
Experience with data visualization tools such as Tableau.
Experience with self-serve analytics platforms such as Alteryx.
Experience with scripting languages and packages such as R and tidyr.
Experience with integrated development environments such as RStudio.
SQL experience querying relational databases.
Experience with Microsoft Excel and PowerPoint.
Experience with Market Mix Modeling.
Python experience.
Experience managing and coordinating efforts across various teams and offices.
Deep senior-level relationships with qualitative digital metric companies such as Vizu, Dynamic Logic, ComScore, Dimestore, or Symphony IRI.

Responsibilities

Help build the team and develop clear, concise dashboards that present information in an intelligent and digestible manner.
Work with media planning and brand strategy teams to develop KPIs and reporting methodologies aligned with campaign and brand goals and client needs.
Analyze reported data, filter out unnecessary information, and deliver constructive, concise insights to internal and external stakeholders.
Manage client expectations successfully across multiple engagements.
Communicate with client analytics teams and senior leadership, potentially including CMOs.
Provide thought leadership on digital advertising, digital media strategy, and standard media measurement.
Identify opportunities to productize revenue-generating analytics solutions and sell them to internal and external clients.
Manage and coordinate work across teams and offices.