Director, Analytics Insights

Horizon Media•New York, NY

1d•$150,000 - $195,000•Hybrid

About The Position

Horizon Media is seeking a Director, Analytics Insights to lead client-facing analytics engagements and help develop clear, concise dashboards that make information intelligent and digestible. The role works closely with media planning and brand strategy teams to establish KPIs and reporting methodologies that align with campaign and brand goals and suit client needs. The director analyzes reported data, filters out unnecessary information, and delivers constructive, concise insights to internal and external stakeholders. The director manages client expectations across multiple engagements and works with client analytics teams and senior leaders, potentially including CMOs. The role requires thorough knowledge of digital and linear/traditional metrics from both brand and direct-response perspectives, strong business acumen, and superior client service. The position also calls for advocacy for diversity, equity, and inclusion, and may involve building and developing analytics teams and mentoring junior staff.

Requirements

Thorough understanding of digital and linear/traditional metrics from both brand and direct-response perspectives.
Track record of building analytics approaches across a broad mix of clients.
Strong business acumen and superior client service skills.
Strong analytical skills, including analyzing raw data, drawing conclusions, and summarizing actionable recommendations and forecasted outcomes or implications.
Thought leadership in digital advertising, digital media strategy, and standard media measurement.
Excellent verbal and written communication skills, including the ability to explain technical findings in layman's terms.
Expertise with ad servers and verification tools, such as Google Marketing Cloud and DoubleVerify.
Expertise with demand-side platforms, such as The Trade Desk.
Expertise with site and app analytics, such as Google Analytics and Kochava.
Expertise with social listening tools, such as Netbase.
Expertise with data management platforms, such as Neustar.
Expertise with research vendors, such as Kantar and YouGov.
Experience with Microsoft Office Suite, including Word, Excel, and PowerPoint.
Experience with data visualization tools, such as Tableau, and self-serve analytics platforms, such as Alteryx.
Experience with scripting languages and relevant packages, such as R and tidyr, and integrated development environments such as RStudio.
Experience using SQL to query relational databases.
Experience with market mix modeling and Python.
Experience managing and coordinating efforts across various teams and offices.

Nice To Haves

Prior experience building teams and managing, training, and mentoring junior staff on digital analytics, measurement, and recommendations.
Expert knowledge of DoubleClick/DART, MediaMind, Omniture, and Google Analytics.
Exposure to mobile, social, and tablet measurement approaches, and understanding of the role of multi-touch attribution in media evaluation.
Experience building customized multi-channel attribution models, either internally or with platforms such as VisualIQ, Adometry, Convertro, or C3.
Deep senior-level relationships with qualitative digital metric companies, such as Vizu, Dynamic Logic, ComScore, Dimestore, or Symphony IRI.

Responsibilities

Help build the team and develop clear, concise dashboards that communicate information in an intelligent and digestible manner.
Work with media planning and brand strategy teams to develop KPIs and reporting methodologies aligned with campaign and brand goals and client needs.
Analyze reported data, identify relevant findings, and deliver constructive, concise analysis and insights to internal and external stakeholders.
Manage client expectations successfully across multiple engagements.
Engage with clients’ analytics teams and senior leadership, potentially including CMOs.
Build teams and manage, train, and mentor junior staff on digital analytics, measurement, and recommendations.
Identify ongoing opportunities to productize revenue-generating analytics solutions and sell them to internal and external clients.
Manage and coordinate efforts across teams and offices.