Director, Consumer and Category Insights
About The Position
Bonduelle Americas is hiring a Director, Consumer and Category Insights to own the strategic narrative for its plant-forward portfolio in the United States. The role leads category understanding, syndicated data, and consumer and shopper research, translating market and consumer evidence into decisions about brand building, innovation, and growth across retail classes of trade. It combines hands-on ownership of syndicated data sources and vendor relationships with the design and leadership of primary consumer and shopper research. The Director connects what market data shows with why consumers and shoppers behave as they do, and turns complex information into persuasive stories that guide assortment, shelf, promotion, pricing, and brand decisions. This is a build role: the Director will establish the insights function, its standards, data governance, and processes, and help Bonduelle become a more insight-led, customer-centric organization. The role integrates category and channel dynamics into commercial go-to-market strategy, partnering across Product Development, Brand Marketing, Revenue Growth Management, Customer Planning, Omni-Channel Activation, Sales, and other teams. The position leads a small team and owns relevant data, panel, and research budgets, reporting, and communications to Sales leadership and the Executive Leadership Team. Bonduelle Americas is a certified B Corp and a wholly-owned subsidiary of Groupe Bonduelle. It operates four facilities and employs nearly 3,000 Associates in the US. Its mission is to inspire the transition toward a plant-rich diet to contribute to people's well-being and planet health.
Requirements
- Bachelor's degree in Business, Marketing, Economics, Statistics, or a related field.
- 10+ years in category management, shopper insights, or consumer insights within CPG, ideally food, fresh, or perishables.
- 3+ years leading people, with a track record of building or scaling an analytics or insights team.
- Expert command of syndicated data, including NielsenIQ and/or Circana, and retailer portals such as Walmart Luminate/Scintilla or Kroger 84.51° Stratum.
- Hands-on experience leading category captaincy or advisor work with national retailers.
- Proven ability to turn data into executive-ready stories that change decisions, in the boardroom and in front of buyers.
- Advanced Excel and PowerPoint skills.
- Working knowledge of a BI tool such as Power BI or Tableau.
Nice To Haves
- MBA or advanced degree.
- Experience in the produce or fresh perimeter, such as salads, fresh-cut, or deli, and its data gaps, including random-weight items and limited UPC coverage.
- Experience designing and managing primary research, including segmentation, concept and claims testing, U&A, and brand health tracking, as well as research vendors.
- Exposure to loyalty and household panel data, retail media measurement, and eCommerce analytics.
- Familiarity with plant-forward, flexitarian, or better-for-you consumer trends.
- Comfort with AI-assisted analytics and an interest in modernizing how insights are produced.
Responsibilities
- Be the voice of the consumer and shopper in decisions on brand development, go-to-market strategy, category development, and innovation.
- Shape and drive the category narrative, prioritizing retailer alignment, shopper-based growth levers, and white-space opportunities.
- Work with Innovation and Brand Category leaders to develop category and new-item selling stories that connect consumer and shopper insight with retailer priorities and internal capabilities.
- Lead category captaincy and advisor conversations with key retailers alongside Sales, owning the work from insight through execution.
- Analyze retailer, category, and shopper trends and turn findings into clear stories and action plans.
- Synthesize syndicated, loyalty and panel, retailer POS, eCommerce, and internal data to identify opportunities and quantify risks.
- Design and lead primary consumer and shopper research, including segmentation, usage and attitudes, concept and claims testing, and brand health tracking.
- Track competitors and private label, and support Brand Category leaders in maintaining a category white-space map for innovation and retailer selling stories.
- Support brand and customer planning with data-driven narratives, volume outlooks, and post-event analysis.
- Own the syndicated data, panel, and research budget; manage vendor relationships and contracts, negotiate value, and rationalize spend.
- Establish data governance and a single source of truth for category and commercial KPIs.
- Evaluate and implement BI, automation, and AI tools to reduce manual reporting and speed time to insight.
- Train Sales, Marketing, and other commercial teams on data sources, tools, and dashboards so they can self-serve routine analysis.
- Partner with Commercial Strategy & Planning, Brand Marketing, Innovation, Sales, and Revenue Growth Management to align strategy and execution.
- Lead the category outlook within the annual operating plan and bring category insight to joint business plans with key retailers.
- Own dashboards, performance reporting, and communications to Sales leadership and the Executive Leadership Team, including ad hoc analysis.
- Distill complex data into persuasive narratives that engage and influence internal and external stakeholders.
- Build the insights function and lead a small team, establishing best-in-class processes for insight development.
- Coach the team to combine analytical rigor with narrative fluency and spread these practices across the organization.
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What This Job Offers
Job Type
Full-time
Career Level
Director
