Senior Director, Consumer and Shopper Insights

Circana Careers•New York, NY

7d•Hybrid

About The Position

The Senior Director, Consumer & Shopper Client Insights serves as a strategic insights partner to a leading client in the ice cream category, supporting a portfolio of recognizable brands. A key focus is leading adoption and maximizing the impact of Circana’s Receipt Panel so client teams can translate consumer and shopper behavior into stronger business decisions. The role identifies high-impact growth opportunities, develops thought leadership, and builds client capabilities through training and coaching across brand, marketing, and category management teams. This people-leader position combines analytics, storytelling, coaching, and strategic influence. The successful candidate turns data into action and builds trusted relationships that elevate the role of insights within the client organization and Circana. The position is hybrid and mostly remote, with proximity to the client’s office in Hoboken, New Jersey, and flexibility to work on-site with the client as business needs arise. Compensation is $119,000 to $160,000, with eligibility for bonus pay. The role is also eligible for benefits including paid time off, medical, dental, and vision insurance, and a 401(k).

Requirements

Bachelor’s degree required.
6–10+ years of experience in client insights, client management, sales, or related roles within CPG, retail, or syndicated data analytics.
Demonstrated experience leading and developing people.
Deep understanding of consumer and shopper behavior.
Experience leveraging household- and shopper-level data from platforms such as Circana, NielsenIQ, Numerator, or similar sources to uncover purchase dynamics and growth opportunities.
Familiarity with visualization and analytics tools such as Unify, Tableau, Power BI, or similar platforms.
Proficiency in Microsoft PowerPoint and Excel.
Flexibility to be on-site with the client as business needs arise, including quarterly meetings, workshops, and in-person training.

Nice To Haves

MBA or advanced degree preferred.

Responsibilities

Identify and pursue opportunities to expand client relationships by aligning Circana’s data and software solutions with client strategic goals.
Translate complex data into actionable insights that help clients make informed decisions and achieve measurable outcomes.
Lead end-to-end sales processes, including prospecting, needs assessment, solution development, negotiation, and closing.
Partner with internal teams, including Client Insights, Product, and Analytics, to deliver integrated solutions and support client success.
Stay current on CPG trends and position Circana as a thought leader and trusted advisor.
Develop and maintain relationships with key client stakeholders, including decision-makers and influencers.
Use Circana platforms, including Unify+, Liquid Data, and Intelligence Suite, to support client engagements and solution delivery.
Meet or exceed individual and team sales goals through pipeline management and strategic account planning.
Proactively address client challenges, identify growth opportunities, and deliver consistent value.
Conceive, manage, and deliver fact-based analyses focused on consumer solutions and provide clear, actionable insights.
Lead adoption and maximize the impact of Circana’s Receipt Panel.
Identify high-impact growth opportunities and shape thought leadership for the client.
Build client capabilities through training and coaching across brand, marketing, and category management teams.