Senior Consumer Insights Analyst

GM • Warren, MI

1d • Hybrid

About The Position

The Senior Consumer Insights Analyst is part of General Motors’ Global Customer Research group and helps shape strategic decisions across the organization. The role translates consumer and market research, trends, data, and market signals into actionable and predictive insights that influence next-generation products, technologies, and experiences. The selected candidate is expected to work in a hybrid arrangement, reporting to Warren, Michigan at least three times a week or at another frequency set by their manager.

Requirements

• Bachelor’s degree or equivalent professional experience in Market Research, Analytics, Behavioral Science, or a related field.
• At least 5 years of experience in consumer research, insights, planning, and/or marketing; internship and co-op experience do not count toward this requirement.
• Strong critical-thinking and analytical abilities, including the ability to synthesize large and complex data into concise, actionable insights.
• Ability to work through complex, ambiguous problems and develop data-driven solutions.
• Proven ability to work effectively in cross-functional, team-based environments.
• Excellent written and verbal communication skills, with confidence presenting to senior leadership.
• Strong organizational and project-management skills, including the ability to manage multiple projects and meet deadlines.
• Proficiency in Microsoft Word, PowerPoint, and Excel.
• Commitment to accurate, relevant, high-quality analysis.
• Applicants must not require GM immigration sponsorship now or in the future, including sponsorship or other immigration-related support for work authorization.

Nice To Haves

• Master’s degree or marketing research-related certifications.
• Familiarity with statistical methods such as conjoint analysis, factor analysis, cluster analysis, and latent class analysis.
• Interest in automotive innovations, including electric vehicles, digital experience, self-driving, and safety technologies.
• Experience leveraging AI or advanced analytics in consumer insights to improve accuracy and actionability.
• Solid understanding of the automotive market and competitive landscape.
• Familiarity with technologies including GLEAN, NVCS, COTS, Predict, PIN, M-Tab, Catalyst for Insight, and EZQ.

Responsibilities

• Represent the voice of the customer across cross-functional teams so decisions reflect customer priorities, needs, and aspirations.
• Deliver consumer and market insights to stakeholders in Brand, Product, Marketing, Planning, Engineering, Program Management, GM Energy, Vehicle Experience, and Design.
• Develop subject-matter expertise in analytical tools, data sources, and automotive industry trends.
• Analyze internal and external data, identify key insights, and recommend appropriate actions.
• Create and deliver compelling presentations that communicate insights and inform strategic initiatives and leadership decisions.
• Partner with teams within GM Global Customer Research to identify and address knowledge gaps through additional research.
• Learn the global vehicle development process and identify stages where consumer input is essential.
• Explore new ideas and test approaches, including AI and emerging technologies, to deliver high-quality, trusted insights.

Benefits

• GM states that it provides employee well-being support from day one and directs candidates to its Total Rewards resources for benefit details.
• Relocation benefits are not available; relocation costs are the selected candidate’s responsibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior