Senior Analyst, Audience & Consumer Insights

Covariance.ai • New York, NY

3d • $100,000 - $135,000 • Hybrid

About The Position

Covariance is hiring a Senior Analyst, Audience & Consumer Insights to find stories in its data that advance sales, customer outcomes, and the market. The role uses Covariance’s AI-powered competitive and audience intelligence platform to build audiences, personas, and analyses for sales pitches, customer business reviews, and published content. The position is hybrid in-office/remote, with employees able to work remotely or from the Manhattan office at their discretion.

Requirements

• At least 4 years of experience analyzing audiences and consumers at a media agency, publisher, ad platform, or consumer data company.
• Experience building audiences and personas for media plans and understanding how they are activated across advertising platforms.
• Hands-on ability to run analyses using SQL, Excel, and business intelligence tools such as Tableau.
• Ability to identify insights in data and communicate them through writing, charts, and slides that resonate with a CMO.
• Uses AI tools regularly to analyze, draft, and visualize.

Nice To Haves

• Experience with retailers, restaurants, or other consumer brands with physical stores.

Responsibilities

• Build pre-sale analyses for pitches, showing prospects who their customers are, where else they shop, and which audiences they can grow.
• Turn data into actionable audiences and personas, with clear recommendations for reaching them across channels.
• Bring fresh analyses to customer business reviews and show customers new ways to use Covariance data.
• Identify what the data says about industry news, earnings, and consumer trends, and create articles, reports, and posts in partnership with Product Marketing.
• Become an expert in the company’s data and platform, train the team, and share learnings with Product.

Benefits

• Salary range of $100,000–$135,000 plus equity compensation in the form of options.
• Free health, vision, and dental insurance.
• 401(k) with match.
• Unlimited PTO and 13 company holidays.
• Daily Grubhub lunch stipend.
• Pre-tax commuter benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed