Analyst, Audience Insights

Haymarket Media, Inc•New York, NY

8h•$60,000 - $80,000•Hybrid

About The Position

Haymarket Media, Inc. is seeking an Analyst to join the Audience Insights team. This position is located in our New York, NY office on a hybrid work schedule; three (3) days in office depending on business needs. This position will be responsible for compiling regular data reporting and custom audience counts for clients, across our Medical Communications Group (MCG) and Business Media Group (BMG) brands, with a focus on campaigns for MCG. Responsibilities include the preparation of audience requests for targeted advertising programs, and delivery of scheduled and ad hoc reports for digital, events (live and virtual), lead generation, etc.

Requirements

Bachelor of Science degree in related field preferred
Minimum of one (1), ideally three (3) years of related experience
Knowledge of digital landscape, technologies and practices
Self-starter with great attention to detail, as well as strong organizational, time management and communication skills
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
Strong capabilities with Google Sheets, Excel skills utilizing vlookups, sumifs, countifs, and average/max/min
Willingness and ability to learn other data platforms (Google Analytics, Looker, etc)
Experience with SQL and Python preferred
Knowledge of Medical terminology preferred

Responsibilities

Manage the intake of target files from clients and ensure timely distribution to the appropriate internal stakeholders
Generate presale audience counts for MCG and BMG sales team for proposals and RFPs
Develop custom audience counts for targeted programs for proposals and RFPs, and provide general insights into the audience
Work with sales support team to understand client needs and use existing tools to come up with applicable data, analysis and insights
Maintain, create, and distribute reports from internal and third party data platforms for digital programs, live and virtual events, webcasts and podcasts, lead generation campaigns, and social platforms etc. for presentation to external clients
QA and validate reports by reviewing data from multiple sources to assure clients receive accurate data
Create and maintain a schedule of weekly and monthly client reports and meet deadlines without fail
Work with the Data Engineering and Business Intelligence team to develop requirements to onboard new data sources and create visualization dashboards for the business