Audience Analyst

American Public Media Group•Saint Paul, MN

18h•$38 - $41•Hybrid

About The Position

American Public Media Group is seeking an Audience Analyst to join the Audience Insights & Analytics team. This role offers a unique opportunity to use data, analysis, and insights to support audience growth, fundraising performance, and community impact at a mission-driven media organization. This role supports strategic decision-making, revenue growth, and operational efficiency by analyzing audience, donor, and other first-party data. Its primary focus is partnering with the Membership and Audience Development & Marketing teams to provide reporting, analysis, and actionable recommendations for marketing campaigns, member drives, ongoing fundraising campaigns, annual planning, and overall strategy. The role also supports Philanthropic Development, Broadcast, Digital Products, and Finance teams. The Audience Analyst will serve as a key contributor in utilizing data from the organization’s CRM, marketing activation platforms, data warehouse, and external sources. The role will develop and deliver efficient, reliable reporting and analysis while identifying opportunities to automate workflows, improve data quality, and strengthen analytical processes. We are looking for someone who is self-motivated and demonstrates the ability to work collaboratively and effectively with colleagues in multiple departments across the organization. Success in this role requires combining technical depth with business judgment, producing accurate and reusable reporting, identifying meaningful patterns in audience and donor behavior, and translating findings into recommendations that stakeholders can act on.

Requirements

Bachelor’s degree in Marketing, Economics, Business, Analytics, Mathematics, Data Science, Statistics, related field, OR equivalent work experience.
2+ years of experience in marketing analytics, business analytics, database analytics, audience analytics, donor analytics, or a similar role.
2+ years of experience and proficiency using SQL independently for data extraction, transformation, validation, troubleshooting, and analysis of large or complex data sets.
Strong analytical and problem-solving skills, including the ability to identify patterns and anomalies, retrieve and manipulate data, investigate discrepancies, and draw well-supported conclusions.
Strong communication skills and the ability to translate data into clear business recommendations.
Ability to self-manage goals, priorities, workload, deadlines, internal client relationships, and process development.
Proficiency in Microsoft Office (Outlook, Excel, Word, PowerPoint, etc.), Teams, Slack, or similar productivity software.

Nice To Haves

Experience working with Salesforce, Marketing Cloud, or other CRM platforms and associated data.
Experience developing dashboards, reports, and data visualizations in Power BI, Tableau, Looker, or a similar business intelligence tool.
Proficiency in SQL or other analytical programming languages or tools, such as DAX, R, Python, or SAS.
Familiarity with advanced techniques to support marketing such as clustering, predictive modeling, lifetime value (LTV), attribution, media mix modeling, or other concepts to support marketing spend, conversion, and strategy.
Experience analyzing performance across content, media, digital publishing, or membership/subscription businesses.

Responsibilities

Collect, analyze, and interpret data from multiple internal and external sources with focus on CRM, marketing activation platforms, and other first-party data systems.
Develop proficiency with a variety of data platforms and reporting tools including Salesforce NPSP, Marketing Cloud, Power BI, and other tools as needed.
Provide analytics support for Membership teams by measuring and evaluating member drives, fundraising campaigns, and ongoing strategy; developing actionable reporting and recommendations; and supporting annual planning, revenue projections, and tracking of key performance indicators.
Provide reporting and analysis for our broadcast channels and teams across multiple stations and markets.
Translate data into clear recommendations, risks, and opportunities for senior leaders.
Query, mine, and analyze large data sets using SQL and other tools to identify patterns, troubleshoot discrepancies, validate data, and develop analyses that help the organization better understand its members and audiences.
Develop and maintain automated reporting and well-documented workflows that improve efficiency and ensure accuracy, consistency, and relevance across reporting used to support marketing, fundraising, and audience strategy.
Partner with technical and business teams to define business questions, develop measurement strategies, conduct analysis, validate findings, and deliver actionable insights and recommendations.
Collaborate with the Audience Insights & Analytics team to prioritize recurring reporting and ad hoc requests, meet agreed-upon deadlines, and communicate clearly with leaders and stakeholders about scope, timelines, tradeoffs, and analytical opportunities.